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Shopping center footfall analysis
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United States
Shopping centre footfall & main street foot traffic
Weekly visits, catchment, dwell time and cross-visitation for US shopping centers and main streets. Get a free footfall analysis for your center.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Shopping centre footfall is the British name for shopping center foot traffic, and high street footfall is the equivalent of main street or downtown traffic. Huq has measured both in the UK and Europe for years and now measures shopping centers and main streets across the US, weekly and without counters. Its map includes shopping center and retail center types, so peer centers are easy to find. Request a free analysis for your center or main street.
See how shopping centre footfall works in Huq
The overview video tours the Huq platform. For a center or main street, watch how the asset is picked from the shopping center and retail center layers on the Explore map, how foot traffic, catchment and dwell appear for it, and how a portfolio of centers is tracked in Projects with monthly PDF reports for owners and investors.
- Shopping center and retail center layers: find your asset and its peer centers on the Explore map.
- Residents versus visitors and drive time: show tenants who the center draws and how far they travel.
- Projects and PDF reports: track every center in a portfolio and share monthly KPIs against regional benchmarks.
Trusted by 300+ organisations · Data across 35 markets
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What is shopping centre footfall?
Shopping centre footfall is the number of people visiting a shopping center over a period. High street footfall is the same measure for a town's main shopping street. In the US, owners and investors say mall or shopping center foot traffic, and main street or downtown traffic.
Owners use it to show tenants the traffic a center attracts, back leasing decisions and compare the asset with peer centers. Investors use it in due diligence. Cities and downtown groups use it to judge whether events and investment bring people in.
Counters at entrances measure your own doors. Huq measures from outside, so you can compare your center with competing centers and main streets, and see residents versus visitors, where visitors come from, how far they travel, how long they stay and which other places they visit. Data updates weekly, and monthly PDF reports give owners and investors a ready summary.
What's in your shopping center footfall analysis
01
Weekly footfall trends
Weekly visits to your center or main street, so you can see the effect of new tenants, events and seasons.
02
Benchmarking against peer centers
How your center compares with competing centers and main streets on visits, dwell time and visit frequency.
03
Catchment and drive time
Where visitors travel from and how far they drive, to support leasing pitches and marketing plans.
04
Cross-visitation for tenant mix
Which other centers and stores your visitors also go to, useful for tenant mix and leasing conversations.
What a shopping center footfall analysis shows
A sample of the charts in your free analysis for one shopping center or main street and its peers.
01
Your center vs peer centers
Weekly visits for your center and nearby competing centers on one chart. It shows whether you are winning or losing share of local shoppers.
02
Where visitors come from
The origin map shades areas by their share of visitors. Use it to show tenants the catchment and to target marketing where it will reach.
03
Weekly foot traffic and dwell time
Visits and average dwell time week by week. Longer dwell suggests visitors treat the center as a destination, not a quick stop.
Shopping center and main street foot traffic across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why property teams use Huq for shopping centre footfall
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How do you measure footfall in a shopping centre?
Many centers use counters or sensors at their own entrances. Huq measures visits from outside, with no hardware, so you can also measure competing centers and main streets. Owners often use both: counters for internal reporting, Huq for benchmarks, catchment and cross-visitation.
What is good footfall for a shopping centre?
There is no single number. Good footfall depends on the center's size, format and location, so compare it with similar centers nearby. Huq benchmarks your center against peer centers on weekly visits, dwell time and visit frequency, and shows how the gap changes over time.
What does footfall mean?
Footfall is the British word for foot traffic: the number of people visiting a place over a period. Shopping centre footfall counts visits to a mall or center, and high street footfall counts visits to a town's main shopping street. Huq measures both across the US, weekly and without counters.
How often is Huq's footfall data updated?
Weekly. Each week's visits are added to the Huq platform, so you can see the effect of a new anchor tenant, an event or a closure within weeks. Data feeds arrive as CSV or Parquet files in Amazon S3 or Google Cloud Storage.
Does Huq cover US shopping centers and main streets?
Yes. Huq measures foot traffic at shopping centers, malls, main streets and other addresses across the US, and covers 35 markets in total. Owners with assets in the UK and Europe can compare them with US centers on the same basis. More than 1,000 locations are manually validated in each market twice a year.
How do I get a free shopping center footfall analysis?
Enter the address of your shopping center or main street in the form. We'll send an analysis with weekly visits, catchment, dwell time and a benchmark against peer centers. Choose an asset where you know the numbers so you can check ours.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.