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Pedestrian traffic analysis
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United States
Pedestrian flow analysis: weekly counts for any US street
Pedestrian traffic data by week, month and year for main streets, downtowns and shopping centers, with density and transportation mode. No sensors to install.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Pedestrian flow analysis for a main street or downtown starts with a simple question: how many people are there, and when? Huq gives you pedestrian traffic data for any US street, district or center by week, month and year, with peak hours, visiting versus passing traffic, footfall density and how people arrive. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. Start with a free analysis of one street or district.
See how pedestrian flow analysis works in Huq
The overview shows the Huq platform: drawing any area on the Explore map, reading its metrics and saving it to Projects. For pedestrian flow analysis, look at the heat maps, which split visiting from passing traffic and show where footfall concentrates, and at how a street or district is drawn as its own area. Monthly PDF location reports then package the numbers for boards, members and funders.
- Footfall density heat maps: show where pedestrian traffic concentrates along a street and where it thins out.
- Transportation mode: shows how people arrive, useful for parking, transit and streetscape decisions.
- Footfall by week, month and year: tracks recovery, events and seasons against last year and against comparable districts.
Trusted by 300+ organisations · Data across 35 markets
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What is pedestrian flow analysis?
Pedestrian flow analysis studies how many people move through a place on foot, when and where. The term covers two different jobs. Engineers and architects use it to model crowds with simulation tools, sizing stations, venues and sidewalks for capacity and safety. That is a separate discipline, and Huq does not do crowd simulation.
The other job is measuring pedestrian traffic: how many people visit a main street, downtown district or shopping center, at which hours, and how that changes over time. Downtown associations, business improvement districts, city teams, landlords and retailers use pedestrian count data to track recovery, judge events and support leasing or opening decisions.
That has usually meant manual counts or sensors fixed at a few points. Huq provides pedestrian traffic data for any address, updated weekly, with history by week, month and year. Density heat maps show where foot traffic concentrates, and transportation mode shows how people arrive.
What's in your pedestrian traffic analysis
01
Footfall by week, month and year
Total and average daily foot traffic, with trends and year-over-year change for the street or district.
02
Peak hours and days
Traffic by time of day and weekday, including evenings, so you can plan staffing, events and opening hours.
03
Density and visiting vs passing
Heat maps show where foot traffic concentrates and split people who stop from those passing through.
04
Transportation mode
How people arrive, so you can plan parking, transit links and walking routes around real demand.
What a pedestrian traffic analysis shows
A sample analysis for one downtown district. Each view answers a question that boards, members and tenants regularly ask.
01
Pedestrian traffic by week, month and year
See whether traffic on the street is growing or falling, and how this year compares with last, week by week.
02
Pedestrian traffic by time of day and day of week
The heatmap shows when the street is busiest, including evenings, which helps time events, deliveries and opening hours.
03
Benchmark against comparable districts
Comparing with similar districts separates a local problem from a wider trend, the evidence funders and tenants want to see.
Pedestrian count data for any US street or district
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why downtowns and landlords use Huq for pedestrian flow analysis
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Where can I get pedestrian traffic data for a street or downtown?
City transportation teams and downtown associations sometimes publish counts, but often only for a few points or dates. Huq provides weekly pedestrian traffic data for any US street, district or center, with history, so you can analyze the places you care about without commissioning a count.
What is the best pedestrian counting solution?
It depends on what you need to cover. Manual counts are cheap but cover set days. Fixed sensors or cameras give continuous counts at specific points but need installing. Huq gives weekly pedestrian traffic estimates for any address without hardware, with density and transportation mode, which makes it practical to cover a whole district and compare it with others.
Is pedestrian flow analysis the same as crowd simulation?
Not quite. Crowd simulation models how people would move through a planned space, such as a station or stadium, to test capacity and safety. Pedestrian traffic analysis measures how many people actually visit a place over time. Huq does the second, not engineering simulation.
What is in the free pedestrian traffic analysis?
Choose one US street, downtown district or shopping center. We send a sample analysis with pedestrian traffic by week and month, peak hours and days, footfall density, year-over-year change and a comparison with a similar district. It is free, with no sensors to install.
How often is pedestrian count data updated?
Weekly. New weeks are added to the history, so you can track the effect of events, road work, openings or seasonal changes and report trends to your board or members without waiting for the next manual count.
Which US places can Huq analyze?
Any address across the US, including main streets, downtown districts, shopping centers and individual stores. Huq works in 35 markets and manually validates more than 1,000 locations in each market twice a year. Because no hardware is needed, you can measure your own district and the districts you benchmark against on the same basis.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.