.svg)
Dwell time and visit frequency analysis
·
United States
Retail dwell time and visit frequency for any US store
See how long people stay at your stores and how often they return, compared with competitors and nearby locations. Get a free analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Dwell time retail data tells you how long people stay at a store, and visit frequency tells you how often they come back. Huq measures both for any US address, with no cameras or sensors, alongside time of day and visiting versus passing traffic. So you can compare your stores with competitors, not just with themselves. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. Start with a free analysis of one store.
See how retail dwell time analysis works in Huq
The overview walks through the Huq platform: the Explore map, the metrics each area returns and Projects for tracking many stores. For retail dwell time, look at the behavior metrics, where dwell time sits next to visit frequency, time of day and visiting versus passing traffic. Heat maps on the Explore map show where people stop and where they pass through, and every view exports to CSV, Excel or a monthly PDF report.
- Dwell time and visit frequency: show whether visitors linger and return, at your stores and at competitors' stores.
- Time of day and dayparts: show when people stay longest, to plan staffing, opening hours and promotions.
- Visiting vs passing heat maps: separate people who stop at a location from those who walk past it.
Trusted by 300+ organisations · Data across 35 markets
%201.avif)
What is dwell time in retail?
Dwell time in retail is how long a visitor stays at a location. Visit frequency is how often the same visitors come back. Together they show the quality of foot traffic, not just the quantity. A busy street can still be a weak location if most people walk past or leave within minutes.
There are two kinds of dwell time data. In-store systems use cameras and sensors to measure time spent at an aisle, display or checkout. Location data measures time spent at the store, center or street as a whole.
Huq does the second. It measures how long people stay at a location and how often they return, at any address. It does not measure in-aisle dwell or queue times. Because it needs no hardware, you can compare your stores with competitors' stores and nearby locations on the same basis.
What's in your dwell time and visit frequency analysis
01
Dwell time by location
How long visitors stay at your store, center or street, compared with nearby locations.
02
Visit frequency
How often visitors return over a period, so you can see whether a location builds repeat traffic.
03
Benchmarking against competitors
Dwell time and visit frequency at your stores, side by side with rival stores in the same area.
04
Visiting vs passing traffic
How many people stop at your location versus walk past, read alongside dwell time and weekly trends.
What a dwell time and visit frequency analysis shows
Your free analysis covers one store or location and the competitors or nearby sites you choose.
01
Dwell time vs competitors
Compare average time spent at your location with rival stores nearby. Shorter stays than competitors can point to a location or offer problem.
02
Visit frequency over time
See how often visitors return and whether repeat visits are rising or falling week by week.
03
Visits by day and week part
See which days and times bring the most visits, to plan staffing, opening hours and promotions around your busiest periods.
Dwell time retail data across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for dwell time retail data
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is dwell time?
Dwell time is how long a visitor stays in one place. In retail it can mean time at a whole store, center or street, or time at an aisle or display inside a store. Huq measures the first kind for any US address, with no cameras or sensors. For in-aisle or queue times, you need in-store hardware.
How do you calculate dwell time?
For each visit, dwell time is the time between arriving and leaving. Average it across visits for a period, and look at the spread too, because a few long stays can skew the mean. Huq calculates dwell time at the location level, alongside visit frequency, so you can compare your stores with competitors on the same basis.
How does dwell time affect retail?
Longer stays usually give visitors more time to browse and buy, so dwell time is a useful sign of location quality. A busy store can still underperform if most people leave quickly or never return. Reading dwell time and visit frequency next to foot traffic shows whether visitors are stopping or just passing through.
What's in the free dwell time analysis?
We analyze one store or location and the competitors or nearby sites you choose. You get dwell time, visit frequency, weekly visit trends and a day and week part view, and we walk you through the results. There's no cost and no commitment.
How often is dwell time data updated?
Huq data updates weekly. You can see how dwell time and visit frequency respond to a remodel, a new neighbor or a promotion week by week, instead of waiting for a quarterly report.
Which locations can Huq measure?
Any address across the US, including stores, shopping centers, main streets and competitors' sites. No cameras, sensors or site access are needed, so every location is measured the same way. Huq works in 35 markets and manually validates more than 1,000 locations in each market twice a year.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.