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Foot traffic analysis
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United States
Foot traffic analytics for your US stores
Weekly visits, passing traffic, catchment and dwell for your stores and your competitors'. No counters or cameras. Start with a free analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Huq's foot traffic analytics show how many people visit any US store, how that changes week to week and how you compare with the competition. There's nothing to install, so you can measure a competitor's store or a site you're considering the same way. See visiting versus passing traffic, catchment, dwell time and dayparts. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. Start with a free analysis of one store.
See how foot traffic analytics works in Huq
The overview video shows the Huq platform end to end. For a store, watch how it is found on the Explore map, how weekly visits, visiting versus passing traffic and dayparts appear for it, and how the same view extends to competitor stores. It then shows how a store list is tracked in Projects and shared as reports.
- Explore map: draw around any store, yours or a competitor's, and see weekly visits split into visiting and passing traffic.
- Behavior measures: dwell time, visit frequency and dayparts show whether a dip means fewer visits or shorter ones.
- Projects and PDF reports: monitor every store in a list and send monthly reports set against regional and national benchmarks.
Trusted by 300+ organisations · Data across 35 markets
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What is foot traffic analytics?
Foot traffic analytics is the study of how people move between places: how many visit a location, when they come, how long they stay and where they travel from. Data can come from door counters and cameras inside a store, or from aggregated visit estimates that cover any address, including sites you don't own.
Counters tell you about your own doors. Visit estimates let you compare. That makes them the usual choice for location decisions: screening a new site, checking whether a store's slowdown is the store or the street, sizing a trade area or seeing what a competitor's opening did to your visits.
Huq is not in-store counting hardware and doesn't measure conversion at the till. It gives you weekly foot traffic data for any US store, split into visiting and passing traffic, with catchment, dwell time, dayparts and cross-visitation. Track a whole store list in Projects, or send monthly PDF location reports to the people who need them.
What's in your foot traffic analysis
01
Weekly foot traffic trends
Weekly visits with year-over-year change, split into people visiting the store and people passing it.
02
Catchment and visitor origin
Where your visitors come from, showing the trade area the store actually serves.
03
Dwell time and dayparts
How long visitors stay and when they come, by time of day and day of week.
04
Competitor foot traffic benchmarks
Your store's visits and dwell set against the competitor stores you choose, measured the same way.
What a foot traffic analysis shows
These charts come from Huq's sample foot traffic analysis. Yours uses the store you send us.
01
Weekly foot traffic, year over year
Weekly visits plotted against the same weeks last year. Use it to see whether a dip is seasonal or a real change in demand.
02
Busiest days and times
A heatmap of visits by day of week and time of day. It shows when the store is busiest and when it underperforms its neighbors.
03
Your store vs nearby competitors
A benchmark chart comparing weekly visits and dwell time for your store and the competitors you name.
Foot traffic analytics coverage across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for foot traffic analytics
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How do I get foot traffic data?
Door counters give you data for your own doors only. A foot traffic data provider like Huq measures visits to any address without hardware, so you can see weekly visits, catchment and dwell time for your stores and competitors' on the same basis. Use the Explore map, export CSV, Excel or PDF reports, or take Parquet and CSV data feeds.
How accurate is foot traffic data?
Huq tests its estimates against independent figures. In Huq's own validation study, Huq visit data tracked Walmart's quarterly US net sales with 0.85 correlation and 3.8% error. In Great Britain, Huq's accuracy is 81.9% against an industry benchmark of around 65%. In Germany it is 85.5%. More than 1,000 locations are manually validated in each market twice a year.
How often is foot traffic data updated?
Huq foot traffic data updates weekly. Each week adds a new data point to the site's history, so you can see trends build, compare year over year and spot changes after a store opening, closure or refit without waiting for a quarterly report.
Which US locations can Huq measure?
Any address across the US: stores, shopping centers, main streets and competitors' sites. Huq covers 35 markets in total, and more than 1,000 locations are manually validated in each one twice a year. No sensors or cameras are needed, so you can analyze a competitor's site or a site you're considering the same way you analyze your own.
What's in the free foot traffic analysis?
Send us one US address, yours or a competitor's. We'll prepare a free foot traffic analysis showing weekly foot traffic, where visitors come from and how long they stay, then walk you through it. There's no commitment and no hardware to install.
How do you measure foot traffic?
There are two ways. Door counters and cameras count entries at your own stores, which suits conversion rates and staffing. Visit estimates measure places from the outside, so they work on any address, including competitors and sites you haven't opened. Huq uses the second approach, and the two work well side by side.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.