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Tenant mix analysis
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United States
Tenant mix analysis for your US shopping centers
See which tenants share visitors, how long people stay and how each brand and category performs. Get a free analysis for one center.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Tenant mix analysis tells you whether the stores in your center work together or just sit side by side. Huq measures visits to any US address without hardware, so you can see which tenants share visitors, how long people stay, how often they return and how each brand and category performs against nearby centers. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. Start with a free analysis of one center.
See how tenant mix analysis works in Huq
This overview walks through the Huq platform: drawing an area on the Explore map, reading its foot traffic and visitor behavior, and saving locations into Projects. For tenant mix analysis, watch how a center and its tenants become areas you can compare, and how cross-visitation and brand layers show which tenants share an audience. Every view exports to CSV, Excel or a monthly PDF report for leasing meetings.
- Cross-visitation: shows which tenants and neighboring brands share visitors, so you can see whether an anchor feeds the rest of the center.
- Brand and industry layers: compare how categories such as dining, apparel or grocery perform at your center and at competing centers nearby.
- Projects and PDF reports: group every center in your portfolio, track each review's status and share monthly reports with asset managers.
Trusted by 300+ organisations · Data across 35 markets
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What is tenant mix analysis?
Tenant mix analysis is the review of which retailers, restaurants and services occupy a shopping center, and how well they perform together. A strong mix brings visitors in, keeps them on site and sends them from one store to the next. A weak mix leaves units that draw few people and anchors whose visitors never reach the rest of the center.
Landlords and asset managers run it ahead of lease renewals, when a unit falls vacant and during acquisitions. The questions are practical. Does this anchor bring visitors to its neighbors? Which tenants share an audience? Where does the center lose people to a competing center nearby?
Huq answers the visitor side of those questions. It shows cross-visitation between tenants and neighboring brands, dwell time, visit frequency, catchment and drive time, plus brand analysis and industry performance for the categories in your center. Pair it with your own sales and rent data to make the final call.
What's in your tenant mix analysis
01
Cross-visitation between tenants
Shared and unique visitors for up to 10 location pairs at once, so you can see which tenants reinforce each other.
02
Dwell time and visit frequency
How long visitors stay at your center and how often they come back, compared with nearby centers.
03
Catchment and drive time
Where visitors travel from and how far, so you can match new tenants to the people already coming.
04
Brand and industry performance
How each brand and category at your center performs against nearby centers, with weekly foot traffic trends.
What a tenant mix analysis shows
Your free analysis covers one center and the tenants or neighboring brands you choose, each set up as an area in Huq. These are the charts you'll see.
01
Cross-visitation matrix for your tenants
Each cell shows the share of visitors two locations have in common. High overlap points to co-tenants that reinforce each other; low overlap shows who brings in new people.
02
Dwell and visit frequency vs nearby centers
See whether visitors linger or leave quickly, and how often they return, against comparable centers in the same market.
03
Catchment map by visitor origin
Map where your visitors come from. Gaps in the catchment show the audiences a new tenant could bring in.
Tenant mix analysis for centers across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why landlords use Huq for tenant mix decisions
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How does tenant mix affect your ROI?
Tenant mix drives how many people visit a center, how long they stay and how many units they reach. A mix that keeps visitors moving between stores supports occupancy, renewals and rent; weak tenants leave units that draw little traffic. Huq's cross-visitation, dwell time, visit frequency and industry performance data show which tenants pull their weight, so you can pair them with your own rent and sales figures.
How do you prove an anchor tenant drives traffic?
Compare the anchor's visitors with those of the tenants around it. If a large share of anchor visitors also visit neighboring stores, the anchor is feeding the center. Huq shows shared and unique visitors for up to 10 location pairs at once, plus weekly visit trends before and after a change.
How do you improve tenant mix in a retail center?
Start with evidence on how visitors use the center now. Find tenants who share few visitors with their neighbors, units with short visits and gaps in the catchment a new tenant could fill. Then test candidates against comparable centers. Because Huq data updates weekly, you can check the effect of an opening, closure or remodel soon after it happens.
What's included in the free tenant mix analysis?
We analyze one center and the tenants or neighboring brands you choose. You get cross-visitation between them, dwell time and visit frequency, catchment, brand and industry performance, and a comparison with a nearby center. We walk you through the results. There's no cost and no commitment.
How often is Huq data updated?
Huq data updates weekly. You can track visits, dwell time and cross-visitation week by week and see how a new tenant, a closure or an event changes visitor behavior, without waiting for a quarterly report.
Which US shopping centers does Huq cover?
Huq measures visits to shopping centers, strip malls, main streets and any other address across the US. It needs no sensors, cameras or hardware, so you can analyze your own centers and competing ones in the same way. Huq works in 35 markets and manually validates more than 1,000 locations in each market twice a year.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.