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Mall analytics
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United States
Mall analytics for US shopping centers
Weekly visits, residents versus visitors, catchment and shared visitors, for your center and competing centers. Start with a free center analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Mall analytics shows how your shopping center performs as a destination: how many people visit, how many are local residents, where visitors come from, how long they stay and which other centers they also visit. Huq measures this for any US center with no sensors, so competing malls are measured the same way as yours. Data updates weekly. Request a free analysis comparing your center with a competing center nearby.
See how mall analytics works in Huq
This short video gives an overview of the Huq platform. Watch for the Explore map layers, including shopping centers and retail centers, and how foot traffic, catchment and behavior appear for any area you select. For mall analytics, the same steps run on your center, on competing centers and on the tenants you want to attract.
- Shopping center layer: select your center or a rival on the Explore map to see weekly visits and visiting versus passing traffic.
- Residents vs visitors and catchment: show tenants who lives nearby, who travels in and how far they come.
- Monthly PDF location reports: give owners and leasing teams KPIs, weekday patterns, dwell time and a foot traffic density map for each center.
Trusted by 300+ organisations · Data across 35 markets
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What is mall analytics?
Mall analytics is the measurement of how a shopping center performs: visits, peak periods, where shoppers travel from, how long they stay and how the center compares with competing centers. Owners, asset managers and leasing teams use it to price space, attract tenants and report performance.
Huq works at the center level. Pick your center from the shopping center layer on the Explore map and see weekly visits, residents versus visitors, catchment and drive time, dwell time and visit frequency. Cross-visitation shows how many visitors you share with competing centers or key tenants nearby. Benchmark centers of the same type across a portfolio in Projects. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year.
Huq does not replace in-mall sensors. Corridor flow and store-by-store capture inside the building need counters on site. Huq covers the view those sensors can't: the market around your center.
What's in your mall analytics report
01
Weekly center visits
Total visits to your center each week, with peak days and times for events and holiday periods.
02
Where shoppers come from
Catchment and drive time for your center, plus the split between local residents and visitors, ready for tenant pitches.
03
Dwell time and visit frequency
How long shoppers stay and how often they return, compared with competing centers.
04
Cross-visitation between centers
How many visitors you share with rival centers or key tenants nearby, for up to 10 location pairs at once.
What a mall analytics report shows
A sample comparing one shopping center with a competing center nearby, the format of your free analysis. Monthly PDF location reports give the same view for every center.
01
Weekly visits: your center vs a competing center
Two centers on one chart. Use it to show how your center holds up through holiday peaks and quieter months.
02
Trade area overlap between the two centers
Where each center's shoppers come from, and where the catchments overlap. The overlap is where the two centers compete hardest.
03
Cross-visitation: shared vs unique visitors
The share of visitors who go to both centers versus one only. A high unique share is strong evidence in a leasing pitch.
Shopping center analytics for any US mall
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why owners and leasing teams use Huq for mall analytics
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Who provides mall foot traffic data and reporting?
Two kinds of provider. In-mall sensor and counter vendors install hardware to measure entrances, corridors and zones inside the building. External foot traffic providers, including Huq, measure visits to the whole center from outside, with nothing to install. That means you can track competing centers too, with weekly visits, residents versus visitors, catchment, dwell time and cross-visitation.
How do you track mall foot traffic?
Inside the building, counters at entrances and sensors in corridors track flow. To track the center as a whole and compare it with rivals, use external data. Huq measures any US address, so you can put your center and competing centers on the same charts: weekly visits, dwell time, visit frequency and where shoppers come from.
How do you optimize tenant mix in a mall?
Start with who already visits. Catchment shows where your shoppers come from, and cross-visitation shows which nearby stores and centers they also visit. Brand locations and industry performance show which categories are growing nearby. Strong overlap with a brand's stores suggests its customers already come to you. Combine that with your leasing team's knowledge of rents and space.
What do I get in the free analysis?
Name your center and one competing center. We send back a short comparison: weekly visits for both, where each center's shoppers come from and how much the trade areas overlap, plus dwell time and visit frequency.
How often is mall foot traffic data updated?
Huq data updates weekly. That lets you see the effect of an event, a new anchor or a holiday period within weeks, and compare your portfolio of centers on the same schedule.
Which US malls and shopping centers does Huq cover?
Huq measures visits to any address across the US, including enclosed malls, open-air centers, outlet centers and power centers. There is nothing to install, so you can analyze centers you don't own. Huq operates in 35 markets and manually validates more than 1,000 locations in each twice a year.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.