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Footfall data analysis
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United States
Footfall data for any US location, updated weekly
Footfall is the UK word for foot traffic. Get weekly visits, catchment and dwell time for any US address, no sensors needed, with a free analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Footfall data counts how many people visit a place over time. Footfall is the term used in the UK and Europe; in the US it's called foot traffic. Huq measures it for any US address, including competitors' sites, without sensors or cameras, and manually validates more than 1,000 locations in each of its 35 markets twice a year. See weekly visits, visiting versus passing traffic, catchment and dwell. Request a free analysis for a location you know.
See how footfall data works in Huq
The overview video walks through the Huq platform. Watch the Explore map's heat maps, which split visiting from passing traffic, then the weekly trend and catchment for a chosen area. It also shows the monthly PDF location report, which sets average daily and peak foot traffic against the prior month, prior years and regional benchmarks.
- Density heat maps: see where people concentrate and how much traffic passes rather than visits.
- Weekly, monthly and yearly trends: totals, average daily foot traffic and period-on-period change for any area.
- Exports and feeds: CSV or Excel per area, or Parquet and CSV files in Amazon S3 or Google Cloud Storage.
Trusted by 300+ organisations · Data across 35 markets
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What is footfall data?
Footfall data is a count of the people visiting a place, such as a store, shopping center or main street, over a set period. Footfall is the UK and European term. US teams usually say foot traffic. They mean the same thing.
Footfall can be measured inside a venue with door counters, Wi-Fi or cameras, which suits conversion and staffing questions for sites you run. It can also be measured from outside with location data, which works for any address, including competitors' sites and sites you are considering.
Huq measures footfall from outside, with no hardware. Its footfall analytics add visiting versus passing traffic, where visitors come from, dwell time, visit frequency, footfall density and benchmarking. Teams use it to choose sites, compare stores with rivals and track centers week by week, then share monthly PDF reports. Huq has measured footfall in the UK and Europe for years and now covers the US.
What's in your footfall data analysis
01
Weekly footfall trends
Weekly visit counts for your location, so you can see change as it happens week to week.
02
Catchment and visitor origin
Where visitors travel from, mapped by area, to show the real catchment behind the footfall.
03
Dwell time and visit frequency
How long visitors stay and how often they come back, not just how many arrive.
04
Benchmarking against peers
How your footfall compares with nearby competitors and similar locations.
What a footfall data analysis shows
A sample of the charts in your free analysis. Each one uses weekly visit data for the address you choose.
01
Weekly footfall over time
The trend line shows weekly visits to your location. Use it to spot seasonality, growth and the effect of nearby openings or closures.
02
Catchment map
The map shades areas by their share of visitors. It shows how far people travel to the site and where the gaps are.
03
Benchmark against nearby sites
Your footfall, dwell time and visit frequency side by side with nearby competitors, so you can see whether a change is yours or the market's.
Footfall data across the US and 35 markets
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams use Huq for footfall analytics
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is footfall data?
Footfall data counts the people visiting a place over a period. Footfall is the UK and European term; in the US it's called foot traffic. They mean the same thing. Huq measures it for any US address and reports weekly visits, catchment, dwell time and visit frequency.
How do you measure footfall?
Footfall can come from door counters, Wi-Fi, cameras or visit data measured from outside the venue. Hardware only counts the doors it's fitted to. Huq needs no sensors or cameras, so it covers any address, including competitors' sites and locations you are considering.
How accurate is footfall data?
It varies by provider, so test on a site you know. Huq measured 81.9% accuracy in Great Britain against an industry benchmark of around 65%, and a 14.5% median MAPE in Germany. In the US, Huq's own study tracked Walmart's quarterly net sales with 0.85 correlation. More than 1,000 locations are manually validated in each market twice a year.
How often does Huq update its footfall figures?
Weekly. New data is added to the Huq platform every week, so you can see trends build rather than waiting for a quarterly report. Data feeds arrive as CSV or Parquet files in Amazon S3 or Google Cloud Storage.
Who provides UK footfall benchmarking data?
Huq does. It was founded in London in 2014 and benchmarks footfall across the UK, where its accuracy is 81.9% against an industry benchmark of around 65%. Huq covers 35 markets in total, including the US, so you can compare US stores, centers and main streets with UK and European sites on one basis.
How do I get a free footfall data analysis?
Enter a US address in the form. We'll send an analysis with weekly visits, catchment, dwell time and a benchmark against nearby sites. Pick a location where you know the numbers so you can check our figures.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.