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Retail store analytics
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United States
Retail store analytics from outside the store
See how many people visit each store, where they come from and how long they stay, next to nearby competitors. Try it with a free analysis of one store.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Retail store analytics usually means sales, inventory and POS reports. Huq adds the view from outside the store: how many people visit each location, where they come from, how long they stay and how that compares with nearby competitors and your industry. It works for any US address with no hardware and updates weekly. Request a free analysis to see one of your stores next to its local competition.
See how retail store analytics works in Huq
The overview video tours the Huq platform, from the Explore map to Projects and exports. As you watch, think of each store in your network as one area. Retail store analytics in Huq means selecting that store, reading its foot traffic and catchment, and comparing it with competitors before you set the result next to your sales.
- Projects: group every store into one folder, track status and see weekly visits for the whole network at once.
- Brand and industry performance: compare each store with competitor brands and its industry to tell a store problem from a market shift.
- Exports and data feeds: load store-level visits next to POS sales, or receive Parquet or CSV files in Amazon S3 or Google Cloud Storage.
Trusted by 300+ organisations · Data across 35 markets
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What is retail store analytics?
Retail store analytics usually refers to the reports a retailer builds from its own systems: POS sales, inventory, loyalty and staffing. Those tell you what happened inside the store. They don't tell you what happened around it.
Huq measures store performance from outside the store. For each location you see visits, residents versus visitors, where they come from, how long they stay and how often they return, compared with nearby competitors and your industry. Huq does not replace your POS. Its CSV and Excel exports and data feeds sit next to your sales data.
Put the two together and you can answer a question sales data can't answer alone: is it the store or the street? If visits are steady but sales fall, look inside the store. If visits fall at your store and at competitors too, the local market has shifted. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year.
What's in your retail store analytics report
01
Weekly visits per store
How many people visit each location every week, ready to set next to your own sales figures.
02
Where visitors come from
Each store's catchment, so you can see how far it draws and whether that reach is growing or shrinking.
03
Dwell time and visit frequency
How long people stay and how often they return, compared store by store across your network.
04
Competitor and industry benchmarks
Each store's visits next to its closest competitors and its industry, so you know whether a change is local or yours alone.
What a retail store analytics report shows
A sample store performance check: one store against its local market and nearest competitor. Monthly PDF location reports give the same view for every store.
01
Store visits vs the local market
Your store's weekly visits against the surrounding area. A gap that opens up points to a store-level issue rather than a quieter street.
02
Your store vs the nearest competitor
Visits, dwell time and frequency side by side. Use it to see whether a competitor is taking your visitors or the whole market moved.
03
Catchment comparison across your stores
Where each store's visitors come from. A shrinking catchment is worth checking against that store's sales trend.
Retail store analytics for every US location
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why store networks add Huq to their store analytics
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is retail analytics?
Retail analytics is the use of data to understand and improve how a retailer performs: sales, inventory, pricing, staffing and store performance. Most tools work on internal data such as POS and inventory. Huq covers the external side for each store: visits, residents versus visitors, catchment, dwell time and how it compares with nearby competitors and your industry.
Does Huq replace my POS or BI tools?
No. Huq does not handle sales, inventory or POS reporting. It adds foot traffic and catchment data you can set next to your sales. Export CSV or Excel files, or receive data feeds as Parquet or CSV files in your Amazon S3 or Google Cloud Storage bucket, then load them into Power BI, Tableau or Looker.
What are the best retail analytics platforms?
It depends on the question. POS and BI tools are best for sales, margin and inventory. Door counters suit in-store conversion. To see how each store performs against its local market and competitors, you need external foot traffic data, which is what Huq provides. Many retailers use two or three tools together.
What do I get in the free analysis?
Send us one store address. We return a short store performance check: weekly visits against the local market and your nearest competitor, where visitors come from, and dwell time and visit frequency. Compare it with your own sales for that store.
How often is the data updated?
Weekly. Each week's visits are added for every store you track, so you can watch the effect of a remodel, a promotion or a new competitor week by week rather than waiting for month-end or quarter-end reports.
Which stores can Huq analyze in the US?
Any store address across the US. No hardware or access is needed, so you can analyze your whole network, your competitors and sites you are considering. Huq operates in 35 markets and manually validates more than 1,000 locations in each of them twice a year.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.