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Retail foot traffic analysis
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United States
Retail foot traffic for your stores and competitors'
Weekly visits, catchment and cross-visitation for any US store, including competitors'. No counters needed. Get a free analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Retail foot traffic is the number of people who visit a store over a given period. In-store counters measure your own doors. Huq measures visits to any store, including competitors', without hardware, and manually validates more than 1,000 locations in each of its 35 markets twice a year. See weekly visits, where shoppers come from, how long they stay and which other stores they visit. Request a free analysis for one of your US stores and its nearest competitors.
See how retail foot traffic works in Huq
The overview video tours the Huq platform. For your stores, watch how a store and its competitors are picked from brand location layers on the Explore map, how weekly visits and dayparts appear for each, and how a full store list is tracked in Projects. Look for the monthly PDF report too, which compares a store with regional and national benchmarks.
- Brand locations on the Explore map: find your stores and competitors' stores without typing every address.
- Behavior measures: dwell time, visit frequency and dayparts show when each store wins or loses shoppers.
- Projects and PDF reports: monitor every store at once and send monthly reports with year-over-year trends.
Trusted by 300+ organisations · Data across 35 markets
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What is retail foot traffic?
Retail foot traffic is the number of people who visit a physical store in a given period. Retailers track it alongside sales, conversion rate and basket size to judge store performance, plan staffing and measure the effect of marketing.
There are two ways to measure it. Door counters, Wi-Fi and cameras count people entering your own stores, which is the right tool for conversion rate and staffing. Visit data measures visits from outside, so it works for any store, including competitors' and sites you don't operate yet.
Huq takes the second approach. Its data shows how your stores compare with nearby competitors and brand locations, where shoppers travel from, when they come and which other stores they visit. Teams monitor a whole store list in Projects and share monthly PDF reports. They use it to pick new locations, spot underperforming stores and tell whether a dip is the store or the street.
What's in your retail foot traffic analysis
01
Weekly store visits
Weekly visits to your store, so you can see trends and the effect of openings, closures and promotions.
02
Competitor benchmarking
How your store compares with nearby competitors on visits, dwell time and visit frequency.
03
Catchment and visitor origin
Where your shoppers travel from, mapped by area, so you can see the store's real trade area.
04
Cross-shopping
Which competitor stores your shoppers also visit, compared for up to 10 location pairs at once.
What a retail foot traffic analysis shows
A sample of the charts in your free analysis for one of your stores and the competitors around it.
01
Your store vs nearby competitors
Weekly visits for your store and its closest rivals on one chart. It shows whether you are gaining or losing share of local shoppers.
02
Weekly foot traffic trend
Visits week by week. If your store dips but competitors hold steady, the issue is likely the store. If all fall together, it's the street.
03
Shoppers shared with competitors
The cross-visitation matrix shows the share of your shoppers who also visit each competitor, so you know who you really compete with.
Retail foot traffic data across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for store foot traffic
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How do you measure retail foot traffic?
For your own doors, use a people counter or camera at the entrance. Combined with sales, that gives you conversion rate. To measure visits at competitors' stores or sites you don't operate, use visit data from outside the store. Huq measures any store without hardware, and the two methods work well side by side.
Where can I get foot traffic data for competitors' stores?
Counters only work on stores you control. Huq measures visits to any US address from outside, so you can see weekly visits, dwell time and catchment for competitors' stores and benchmark them against your own. Pick competitors from brand location layers on the Explore map, with no access to their sites needed.
How do I get accurate retail foot traffic reports?
Ask the provider how its numbers were validated, then test it on a store where you know the figures. In Huq's own validation study, its visit data tracked Walmart's quarterly US net sales with 0.85 correlation and 3.8% error. Remember that traffic isn't sales: conversion and basket size matter too.
How often is Huq's store visit data updated?
Weekly. Each week's visits are added to the Huq platform, so you can see the effect of a promotion, a competitor opening or a road closure within weeks rather than waiting for a quarterly report. Data feeds arrive as CSV or Parquet files in Amazon S3 or Google Cloud Storage.
Which stores does Huq cover in the US?
Any store address across the US, including competitors' stores, shopping centers and main streets. No counters, sensors or cameras are needed. Huq covers 35 markets in total, so retailers with stores abroad can compare them on the same basis. More than 1,000 locations are manually validated in each market twice a year.
How do I get a free retail foot traffic analysis?
Enter the address of one of your US stores in the form. We'll send an analysis showing weekly visits, catchment, dwell time and how the store compares with nearby competitors. Choose a store where you know the numbers so you can check ours.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.