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Retail competitor analysis
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United States
Retail competitor analysis for your US stores
Measure foot traffic, visit share and catchment overlap at any competitor's store, with no hardware. Get a free benchmark against nearby rivals.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Retail competitor analysis usually stops at prices, ranges and marketing. Huq adds the physical layer: how many people visit a competitor's stores, where they come from, how long they stay and how your brand performs against theirs. It needs no sensors or cameras, so it works on any US address, including rivals' sites. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. Start with a free analysis of one store.
See how retail competitor analysis works in Huq
The overview shows the Huq platform from first search to export. For retail competitor analysis, look for the brand locations layer on the Explore map, which puts rival stores next to yours, and the foot traffic, dwell and frequency metrics each area returns. It also covers Projects, where you can monitor a whole competitor set, and the exports and monthly PDF reports teams take into planning meetings.
- Brand locations layer: find rival stores near yours on the Explore map and add them as areas to compare.
- Brand analysis and industry performance: see whether a competitor is gaining on you or the whole category is moving.
- Cross-visitation: measure how many of your visitors also visit a rival, for up to 10 location pairs at once.
Trusted by 300+ organisations · Data across 35 markets
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What is retail competitor analysis?
Retail competitor analysis is the process of identifying the businesses you compete with and studying how they perform. Most guides cover prices, product ranges, marketing and reviews. For a multi-store retailer, the harder question is physical: are rival stores drawing more visitors than yours, and from where?
That is where location data comes in. Retail competitive intelligence built on foot traffic shows visit trends at competitor stores, your share of visits in a market, how much your trade areas overlap and which other stores your visitors go to.
Huq covers this physical side. It does not track competitor pricing, assortment or online sales. It measures visits to any address and adds brand analysis, industry performance and cross-visitation, so you can benchmark your stores against rivals on the same basis and decide where to defend, invest or open next.
What's in your retail competitor analysis
01
Competitor foot traffic trends
Weekly visits to your stores and your competitors' stores, measured the same way at every address.
02
Brand and industry benchmarking
Your brand's visits against rival brands and the wider category, and how your share moves week to week.
03
Catchment overlap
Where your visitors and your competitors' visitors come from, and how much the two catchments overlap.
04
Cross-visitation with rivals
The share of your visitors who also visit a competitor, for up to 10 location pairs at once.
What a retail competitor analysis shows
Your free analysis compares one of your stores with the competitor locations you name, picked from Huq's brand locations layer. Here's what it covers.
01
Weekly visits: your store vs competitors
Track visits at your store and each rival on one chart. Spot when a competitor gains ground after an opening, remodel or promotion.
02
Visit share and dwell benchmark
See your share of visits in the area alongside dwell time and visit frequency, so you know whether you win on volume, loyalty or both.
03
Catchment overlap map
See where your catchment and a competitor's catchment overlap, and which neighborhoods each store draws on its own.
Retail competitor analysis at any US address
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for retail competitive intelligence
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is competitive intelligence?
Competitive intelligence is gathering and analyzing information about competitors so you can make better decisions. In retail it covers pricing, ranges, marketing and store performance. Huq covers the store side: weekly visits, brand analysis, industry performance, dwell time, visit frequency and catchment at competitors' stores, measured the same way as your own. It does not track pricing, assortment or online sales.
How do you gather competitive intelligence?
Combine public sources, such as competitor websites, annual reports, pricing checks and store visits, with data you can measure consistently. For physical stores, foot traffic data is the hard part to get. Huq's brand locations layer puts rival stores on the map, and it measures visits at any address without sensors or site access, so you can follow a competitor's stores week by week.
How do you conduct a retail competitor analysis?
Name the competitors that matter for each store, then compare weekly visits, share of visits, dwell time, visit frequency and catchment overlap side by side. Share of visits is each store's visits divided by the area total. It is a traffic measure, not a sales measure, so pair it with your own sales data before deciding where to defend, invest or open.
What's in the free retail competitor analysis?
We take one of your stores and the competitor locations you choose and compare weekly visits, visit share, dwell time, visit frequency and catchment overlap. We walk you through the results. There's no cost and no commitment.
How often is competitor foot traffic data updated?
Huq data updates weekly, so you can follow how a competitor's opening, closure or promotion changes visits at their stores and yours week by week, instead of waiting for their quarterly results.
Which competitor locations can Huq measure?
Any address across the US: stores, shopping centers, strip malls and main streets. No hardware or site access is needed, so you can measure competitors' sites the same way as your own. Huq works in 35 markets and manually validates more than 1,000 locations in each market twice a year.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.