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Retail foot traffic analytics
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United States
Retail foot traffic analytics for any US store
Weekly visits to your stores and competitors' stores, with visiting versus passing traffic and no counters to install. Start with a free benchmark.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Retail foot traffic analytics tells you how many people visit a store, when they come and where they come from. Huq measures this from outside the store, so there is nothing to install and it works for any address, including competitors. Data updates weekly, and more than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. Request a free benchmark of one store against nearby competitors.
See how retail foot traffic analytics works in Huq
This short overview walks through the Huq platform. Look for how an area is drawn on the Explore map and how its foot traffic appears by week, month and year. For retail foot traffic analytics, the same steps apply to your stores and to competitors' stores, with heat maps that split visiting from passing traffic.
- Explore map: draw around any store, yours or a competitor's, to see weekly visits, average daily foot traffic and period-on-period change.
- Time of day and dwell time: see when visits peak and how long people stay, to check staffing and opening hours.
- Monthly PDF location reports: share each store's visits against regional and national benchmarks with store and operations teams.
Trusted by 300+ organisations · Data across 35 markets
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What is retail foot traffic analytics?
Retail foot traffic analytics measures how many people visit a store over time and what those visits look like: peak days and hours, how long people stay, how often they return and where they travel from.
There are two ways to get it. Door counters and sensors count people entering your own stores. They are the right tool for in-store conversion rate, because conversion needs an exact entry count matched to your transactions. But they only see your own doors.
Huq measures visits to any store from the outside, with no counters or cameras. You see totals by week, month and year, average daily foot traffic and visiting versus passing traffic. Track every store the same way, compare them with competitor stores and check a site before you lease it. Counters handle conversion; Huq covers the market around the store.
What's in your retail foot traffic analytics report
01
Weekly foot traffic trends
Visits to your store and competitors by week, month and year, so you see whether a change is yours or the market's.
02
Peak times and passing traffic
Visits by day and time, plus visiting versus passing traffic, for staffing, opening hours and promotions.
03
Dwell time and visit frequency
How long visitors stay and how often they return, compared across your stores and competitors.
04
Competitor benchmarking
Your share of visits against two or three nearby competitors, measured the same way at every address.
What a retail foot traffic analytics report shows
This sample shows one store benchmarked against nearby competitors, the same format as your free analysis. In the platform, any chart exports to CSV or Excel.
01
Weekly visits: your store vs three competitors
One line per store. If every line falls together, it's the market. If only yours falls, look at the store.
02
Peak times: visits by day and hour
A grid of busy and quiet periods. Compare it with your staff schedule and opening hours to find mismatches.
03
Where visitors come from
A catchment map for your store and competitors. Areas that feed a competitor but not you are an obvious marketing target.
Retail foot traffic analytics across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for foot traffic analytics
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How do you measure retail foot traffic?
There are two approaches. Door counters, sensors or cameras count people entering your own store, which is what in-store conversion rate needs. External foot traffic data, like Huq's, measures visits to any store from outside, with no hardware. It suits comparing stores, benchmarking competitors and assessing new sites, but it doesn't measure conversion.
Can I see my competitors' foot traffic?
Yes. Huq measures visits to any address, so you can track competitor stores the same way you track your own, or select a competitor brand's locations on the Explore map. Compare weekly visits, peak times, dwell time and where visitors come from, and see your share of visits in a local market.
What is footfall in retail?
Footfall is the British term for foot traffic: the number of people who visit a store, center or street over a period. US retailers usually say foot traffic or store traffic. Retailers track it to spot trends, plan staffing and compare locations. Huq measures it weekly at any US address, including competitors' stores.
How do you get accurate retail foot traffic reports?
Ask any provider how they validate their data, then test it on a store you know. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. In Huq's own validation study, its visit data tracked Walmart's quarterly US net sales with a 0.85 correlation and 3.8% error. The free analysis lets you check for yourself.
What do I get in the free analysis, and how often is data updated?
The free analysis benchmarks one of your stores against two or three nearby competitors: weekly visits, peak times and where visitors come from. Huq data updates weekly, so once you are set up, each week's figures are added for every store you track.
Which US stores can Huq measure?
Any store address across the US, from mall units to standalone stores and main street shops. There is nothing to install, so you can measure your whole network, competitor stores and potential new sites in the same way. Huq operates in 35 markets and manually validates more than 1,000 locations in each twice a year.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.