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Foot traffic analysis
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United States
Foot traffic data for any US store or location
See weekly visits, where visitors come from and how you compare with competitors, for your stores or any address. Get a free analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Foot traffic is the number of people who visit a physical location over a period of time, and it's one of the clearest signals of how a store is performing. Huq measures visits to any US address, including competitors' stores and sites you haven't opened, by week, month and year, with no sensors or cameras. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. Start with a free analysis.
See how Huq measures foot traffic at any location
This overview tours the Huq platform. Watch how you draw an area or pick a store on the Explore map, then read its visits by week, month and year, visiting vs passing traffic and busiest times. You'll also see heat maps of where people concentrate, and the monthly PDF reports you can share with your team.
- Footfall trends: total and average daily visits with period-on-period change, so you can tell real growth from seasonality.
- Density and transportation mode: where people concentrate around a store and how they arrive.
- Benchmarking: your store set against nearby competitors and regional and national trends.
Trusted by 300+ organisations · Data across 35 markets
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What is foot traffic?
Foot traffic, also called footfall, is the flow of people visiting a physical location, such as a store, restaurant, shopping center or main street. It's usually counted as visits over a set period, such as a week or a month.
For retailers, visit counts show demand before a lease is signed and performance after a store opens. Comparing sites shows which stores struggle because of where they are, and which because of how they're run. It also tells you whether a market is growing or shrinking before sales reports catch up.
Visit data now goes well beyond counts. Huq shows visiting vs passing traffic, where visitors come from, how long they stay, how often they return, when they come and how they arrive. Because it needs no hardware, you can measure competitors and prospective sites the same way as your own stores.
What's in your foot traffic analysis
01
Visits by week, month and year
Total and average daily visits, with year-over-year comparison to separate real change from seasonality.
02
Visiting vs passing traffic
How many people stop at the location compared with how many simply pass by.
03
Density and transportation mode
Where people concentrate around the location and how they arrive, useful for entrances, signage and parking.
04
Benchmarks against competitors
Your visits compared with nearby competitor stores, measured the same way, with no hardware at either.
What a foot traffic analysis shows
Send us an address. Your free analysis includes the views below.
01
Weekly foot traffic trend
Weekly visits over time with a year-over-year comparison, so you can tell real growth or decline from seasonal swings.
02
Busiest hours and days
Visits by time of day and day of week, showing when the location is busiest and when it's quiet, useful for staffing and opening hours.
03
Density map and visitor origin
A density map of where people concentrate around the location, alongside where visitors come from by ZIP code.
Foot traffic data for stores across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq to measure foot traffic
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is foot traffic?
Foot traffic is the number of people who visit a physical location, such as a store or shopping center, over a period. UK and European businesses call it footfall; they mean the same thing. Retailers track it to judge demand at a site, compare stores and see how they stack up against nearby competitors.
How do you measure foot traffic in a store?
Stores often use door counters or cameras, which only work at sites they operate. Huq estimates visits to any address without hardware and validates the results against known figures. In Huq's own validation study, its visit data tracked Walmart's quarterly US net sales with 0.85 correlation and 3.8% error. Many retailers use counters and Huq side by side.
How do I get foot traffic data for a competitor's store?
Because Huq needs no sensors or cameras, you can measure any address, including competitors' stores. Pick the store on the Explore map and compare visits, visiting vs passing traffic, dwell time and where visitors come from. Export the results, or take the data as Parquet or CSV feeds into Amazon S3 or Google Cloud Storage.
How often is Huq's data updated?
Weekly. Weekly data smooths out one-off spikes, so you see trends build rather than noise. It's also frequent enough to track store openings, closures, promotions and seasonal shifts across a whole portfolio.
What's in the free foot traffic analysis?
Send us a US address, yours or a competitor's. We'll show weekly visits with year-over-year comparison, busiest hours and days, where visitors come from, and dwell time and visit frequency. It's free, with no commitment.
Who provides mall foot traffic data and reporting?
Huq does, for malls, shopping centers, stores and other addresses across the US, one of its 35 markets. Landlords and retailers can benchmark a center against competing centers of the same type on visits, dwell time and where visitors come from, and share monthly PDF reports. No sensors or cameras are needed.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.