.svg)
Visitor insights
·
United Kingdom
Visitor insights for UK town centres, venues and schemes
Know who visits your place, where they come from, how long they stay and what changed this week. For BIDs, councils, landlords and destinations.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Visitor insights from Huq show who comes to your place and how they behave, for any UK town centre, BID area, venue or shopping centre. See weekly footfall, residents vs visitors, catchment by postcode, dwell time, dayparts and visitor demographics. BIDs and councils use it to report to levy payers and funders; landlords and venues use it to plan events, opening hours and marketing around real visitor patterns.
Visitor insights for any UK place
The overview covers the full Huq platform. For visitor insights, watch two things: how an area is drawn on the Explore map, and how Projects groups locations for reporting. A BID could set up its town centre and key streets as one project, then share the monthly PDF location report with its board and levy payers.
- Footfall, dwell and dayparts for your area
- Residents vs visitors and catchment by postcode
- Projects and monthly PDF reports for stakeholders
Trusted by 300+ organisations · Data across 35 markets
%201.avif)
What are visitor insights?
Visitor insights are evidence about the people who come to a place: how many, who they are, where they travel from, when they arrive and how long they stay. In the UK the term is used by BIDs, councils, destination bodies and venues. It's also the name of a separate UK mobility data company, so it's worth being clear about what you get here.
Huq provides visitor insights for any UK location as part of its platform: weekly footfall, residents vs visitors, catchment and travel time, dwell, dayparts, visit frequency and demographics (age, gender, purchasing power), plus geo-spend by volume and category, via Experian.
The proof is local. Ripon BID saw footfall up 164% year on year, and Queen Elizabeth Olympic Park in London saw footfall up 28% over the 2024 MLB weekend. Accuracy is published by country, with an 18.7% MAPE in Great Britain against landlord-reported footfall.
What's in your visitor insights from Huq
01
Footfall and trends
Weekly, monthly and yearly footfall with period-on-period change for any town, street or venue.
02
Residents vs visitors
How much of your footfall is local, and where visitors travel from by postcode.
03
Dwell, dayparts and frequency
How long people stay, when they come and how often they return.
04
Stakeholder reporting
Monthly PDF location reports and Projects folders to share performance with boards, levy payers and funders.
What visitor insights from Huq show
Three views UK place managers use to understand and report on visitors.
01
Town centre trends
Track weekly footfall against regional and national benchmarks and similar towns, so a council or BID can see whether a regeneration scheme is working.
02
Evening and weekend visitors
Use dayparts and dwell to see how the evening and weekend economy is performing and when to schedule events.
03
Who visits
Profile visitors by age, gender and purchasing power, and map their home postcodes to target marketing.
Visitor insights for any UK town, venue or scheme
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why BIDs, councils and venues use Huq
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What are visitor insights?
Visitor insights describe the people who come to a place: how many, who they are, where they travel from, when they arrive and how long they stay. Huq provides them for any UK town centre, venue or scheme, so place managers can plan and report on evidence.
Is Huq the same company as Visitor Insights Ltd?
No. Visitor Insights is a separate UK company. Huq Industries, founded in London in 2014, offers visitor insights as part of its location data platform, alongside footfall, catchment, behaviour and demographics for any location across its 35 markets.
How can a BID or council collect visitor data without counters?
Huq measures footfall and visitor behaviour for any UK address without counters, sensors or cameras, so you can cover a whole town centre rather than only the spots where counters sit. Ripon BID, one of Huq's UK cases, recorded footfall up 164% year on year.
How often are visitor insights updated?
Huq's data refreshes weekly. You can view trends by week, month or year, use monthly PDF location reports for boards and funders, export CSV or Excel files, or take data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage.
Which places does Huq cover?
Any address in the UK: town and city centres, high streets, BID areas, shopping centres, retail parks, venues, parks and attractions. You can draw your own boundary on the Explore map or use layers such as retail centres and postcodes.
Can I get a free analysis for my town or venue?
Yes. Tell us which area, BID or venue you manage and Huq will prepare a free analysis of your locations, covering footfall, residents vs visitors and dwell time. It's a simple way to see what you could report before you commit.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.