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High street footfall analysis
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United Kingdom
High street footfall data for councils, BIDs and town centres
Weekly footfall for your own high street or town centre, not a national average, with trends, catchment and visitor profiles. No counters.
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Up to 5 locations. No cost, no commitment.
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High street footfall shows how many people visit your town centre, when they come and where they come from. Huq measures it for any UK high street, every week, without counters or cameras. Councils, BIDs and place teams use it to track recovery, judge events and markets, and make the case for funding. In Huq's Ripon BID case, footfall was up 164% year on year.
See high street footfall in the Huq platform
The overview is a tour of the whole platform. A council or BID should look closely at the Explore map: that is where you draw your own town centre boundary, side streets included, rather than rely on a few counter points. Then think about the monthly PDF location report, which is what most BIDs would share with levy payers and councillors.
- Drawing a custom town centre boundary on the Explore map
- Weekly trends and period-on-period change for that area
- Comparing your high street with nearby towns and retail parks
Trusted by 300+ organisations · Data across 35 markets
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What is high street footfall?
High street footfall is the number of people visiting a town centre or shopping street over a set period. It is the measure most councils, Business Improvement Districts (BIDs) and town centre managers use to judge how a place is doing, and it often sits behind funding bids, levy renewals and planning decisions.
Traditional counts come from fixed counters at a few points on the street. They are useful, but they only see the spot where they are installed, and they say little about who visitors are or where they come from. Huq measures footfall across any area you draw, so you can cover the whole centre, side streets included, and compare it with competing towns. That lets a council test whether a regeneration scheme is working: footfall and dwell before and after, against similar towns.
Huq also shows residents vs visitors, dwell time, time of day, catchment by postcode and demographics, so you can see whether an event brought new people in or just moved existing visits around.
What's in your high street footfall analysis
01
Weekly town centre footfall
Totals, average daily footfall and period-on-period change for any high street boundary you draw.
02
Event and market impact
Compare footfall before, during and after events, markets and seasonal campaigns to see what brought people in.
03
Catchment and visitor origin
See which postcodes your visitors come from and how far they travel to reach your town centre.
04
Benchmarks against other towns
Set your high street against nearby towns, retail parks and regional and national benchmarks.
What a high street footfall analysis shows
Three views BIDs and councils use most when reporting on a town centre.
01
Footfall trend for your town centre
Weekly footfall for the area you draw, with year-on-year change, so you can see recovery or decline clearly and share it with your board.
02
Who visits and when
Residents vs visitors, dwell time and dayparts show whether the evening economy, market days or weekends are pulling their weight.
03
Where visitors come from
Catchment by postcode shows how far your high street reaches and which nearby towns you compete with for visits.
High street footfall data for every UK town centre
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why councils and BIDs use Huq for high street footfall
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Where can I find UK high street footfall data?
National monitors give an average picture for all high streets. Huq gives footfall for your own town centre, or any UK high street you choose, refreshed weekly. You can draw the boundary yourself, compare it with other towns, and export the figures as CSV or Excel for council and BID reports.
How is high street footfall measured?
Many towns use fixed counters at a few points on the street. Huq needs no hardware: it measures footfall across any area you define. Huq checks its estimates against landlord-reported footfall and publishes accuracy by country, with an 18.7% median error in Great Britain. The full validation report is available to download.
Can footfall data support a BID renewal or funding bid?
Yes. BIDs use year-on-year trends, event uplift and catchment to show levy payers what has changed. Ripon BID saw footfall up 164% year on year. Monthly PDF location reports give board-ready summaries of KPIs, trends against regional and national benchmarks, dwell time and dayparts.
How do I measure the footfall impact of an event or market?
Compare the event weeks with the same weeks last year and with the weeks either side. Huq shows residents vs visitors and catchment, so you can tell whether the event brought in new visitors. At Queen Elizabeth Olympic Park in London, footfall rose 28% over the 2024 MLB weekend.
How often is high street footfall data updated?
Huq's data refreshes weekly. You can view footfall by week, month or year, track period-on-period change, and set up Projects to monitor several town centres at once, with status tracking and reports for stakeholders such as councillors and BID boards.
What does the free high street footfall analysis include?
Tell us which town centre or high streets you want to look at using the form on this page. Huq's team will run a free analysis of footfall for those areas and talk you through what it shows. Huq covers any address in the UK, including high streets, shopping centres and retail parks.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
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Up to 5 locations. No cost, no commitment.