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Tourism and visitor data
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United Kingdom
Tourism data for UK destinations, towns and attractions
Weekly footfall, international visitation, residents vs visitors and dwell for any UK place, from city districts to seaside towns.
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Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Tourism data from Huq measures visitors at a single place rather than a region, alongside the official figures you already use. For any UK town centre, attraction, event site or city district, see weekly footfall, the share of international visitors, residents vs visitors, dwell time and the postcodes domestic visitors come from. Destination organisations, councils, BIDs and venues use it to show what events deliver and to track seasons.
Tourism data for UK places on the Huq platform
This is a platform overview rather than a tourism walkthrough. Watch how an area is drawn on the Explore map, then imagine it around a seaside high street, a cathedral city centre or an event venue. The measures to look for are international visitation and residents vs visitors, which let you set an event weekend against an ordinary one.
- International visitation for any UK area
- Residents vs visitors, dwell time and dayparts
- Event weekends compared with normal weeks
Trusted by 300+ organisations · Data across 35 markets
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What is tourism data?
UK tourism data mostly comes from official surveys: overseas visits from the ONS International Passenger Survey, VisitBritain's inbound research, and national surveys of domestic trips. They're the standard source for national and regional totals, but they rarely describe a single town or venue, and they arrive with a lag.
Huq measures tourism at a place. For any area you draw it reports weekly footfall, international visitation, residents vs visitors, dwell time, dayparts and the postcodes domestic visitors come from. You can add visitor demographics and, via Experian, geo-spend by volume and category. Councils can use the same before-and-after view to check whether a visitor economy or regeneration scheme is working, against similar places.
UK proof: Queen Elizabeth Olympic Park in London saw footfall up 28% over the 2024 MLB weekend, a clear read on what one event delivered. For accuracy, Huq reports an 18.7% MAPE in Great Britain against landlord-reported footfall.
What's in a UK tourism data analysis
01
International visitation
How many visitors to a UK location come from overseas, and how that changes through the year.
02
Residents vs visitors
Split local residents from visitors travelling in from elsewhere in the UK or abroad.
03
Event impact
Compare footfall and dwell over an event with the weeks before and after.
04
Visitor profile and spend
Visitor demographics, plus geo-spend by volume and category via Experian, for any UK location.
What UK tourism data from Huq shows
Three views UK destination teams, councils and venues use.
01
Event weekends
Measure footfall and dwell during an event against comparable weeks, so you can show organisers and funders what the event added.
02
Overseas vs domestic
Track international visitation alongside domestic visitors, and map domestic visitors by home postcode to target marketing.
03
Seasonal patterns
Compare footfall, dwell and dayparts across seasons and years, to plan staffing, events and investment.
Tourism data for any UK location
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why UK destinations use Huq
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Where can I find UK tourism data?
For national and regional totals, use the ONS and VisitBritain, plus the national tourism boards. For a specific town, attraction or event site, Huq provides weekly footfall, international visitation, residents vs visitors and dwell time for any UK location.
How can statistics help tourism?
They show whether visitor numbers are growing, which seasons and events work and where visitors come from, so destinations can target marketing and justify investment. Place-level data adds evidence for a specific town or venue, which regional surveys can't provide.
Can Huq measure the impact of an event?
Yes. Compare footfall, international visitation and dwell time during the event with the weeks around it. Huq's data showed footfall at Queen Elizabeth Olympic Park in London up 28% over the 2024 MLB weekend, a clear measure of what one event delivered.
Does Huq cover rural and coastal destinations?
Huq covers any address in the UK, from city districts and attractions to market towns, seaside high streets and national park gateways. No counters, sensors or cameras are needed, so you can measure places that have never had a footfall counter.
How often is UK tourism data updated?
Huq's data refreshes weekly, so you can review an event or school holiday soon after it ends. Export CSV or Excel files, share monthly PDF location reports with partners, or take data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage.
Can I get a free analysis of my destination?
Yes. Tell us which towns, attractions or event sites you look after and Huq will prepare a free analysis of your locations, covering footfall, international visitation and residents vs visitors, so you can see what place-level data adds.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.