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Location analytics software
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United Kingdom
Location analytics software for UK sites and portfolios
Measure, compare and report on any UK location. Footfall, catchment and behaviour metrics every week, with exports and PDF reports built in.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Huq is location analytics software for teams that need to measure and compare UK sites, not just map them. Pick any address, draw any area or load a whole store list, then analyse footfall trends, catchment, dwell time and cross-visitation side by side. Results export to CSV or Excel, go out as monthly PDF reports, or land in your data warehouse as weekly feeds.
Location analytics in the Huq platform
Use this overview to judge the analysis workflow, not just the map. Look at how a single site is measured, how sites are compared with each other and with benchmarks, and how results leave the platform. Those three steps decide whether location analytics software saves your analysts time or adds to their workload.
- Measure one site: footfall by week, month and year, with period-on-period change
- Compare many: rank stores or centres in a Project against regional and national benchmarks
- Export: CSV or Excel per area or combined, or Parquet feeds into S3 or Google Cloud Storage
Trusted by 300+ organisations · Data across 35 markets
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What is location analytics?
Location analytics is the analysis of data tied to a place: counting, comparing and trending what happens at a site or across a set of sites. Location intelligence is the wider decision-making discipline. Location analytics is the measurement work underneath it. The question is less "where should we go?" and more "how is this place performing, and why?"
Search the term in the UK and you'll find very different tools. Web analytics reports show where website visitors are. Indoor Wi-Fi systems count people inside one building. GIS packages run spatial models. Huq is none of those. It analyses observed footfall and visitor behaviour at physical locations, from a single high street unit to a national estate.
Typical outputs are store rankings, before-and-after comparisons, catchment changes and visiting vs passing traffic, refreshed weekly.
What's in Huq's location analytics software
01
Site and area metrics
Footfall totals, average daily footfall, trends and visiting vs passing traffic for any address or drawn area.
02
Benchmarks and comparisons
Set each location against regional and national benchmarks, or against competitors' stores nearby.
03
Behaviour analysis
Dwell time, visit frequency, dayparts and cross-visitation between up to 10 location pairs.
04
Exports and data feeds
CSV or Excel exports, monthly PDF reports, and weekly Parquet or CSV feeds into S3 or Google Cloud Storage.
What location analytics in Huq shows
Three steps from a question about a site to a number you can share.
01
Measure a site
Pick a store, shopping centre or retail park and see weekly footfall, the trend and period-on-period change. Spot whether a dip is local or seen across the region.
02
Compare a portfolio
Load your estate into a Project. Rank sites, track status and flag the ones moving against their regional benchmark.
03
Share the results
Send monthly PDF reports to stakeholders, export CSV or Excel for your own models, or take weekly data feeds into your warehouse.
Location analytics for any UK address
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why UK analysts use Huq for location analytics
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is location analytics?
Location analytics is the analysis of data linked to physical places: measuring, comparing and trending what happens at a site. Huq applies it to observed footfall and visitor behaviour, so you can rank stores, compare centres and track change at any UK address.
What is the difference between location analytics and location intelligence?
Location intelligence is the broader practice of deciding where to open, lease or invest. Location analytics is the measurement underneath: the footfall trends, comparisons and benchmarks that feed those decisions. Huq covers both, but this page is about the analysis workflow and how results reach your team.
How accurate is Huq's location analytics data?
Huq publishes its accuracy by country as a median error against landlord-reported footfall. In Great Britain the figure is 18.7%. Lower is better, and below 30% is considered healthy. Full per-country sample sizes are in Huq's downloadable validation report.
How often is the data updated?
Every week. Footfall is available by week, month and year, with period-on-period change, so you can follow a trend or measure the effect of a refit, an event or a new competitor once a few weeks of data have built up.
Which UK locations can I analyse?
Any address in the UK, including high streets, town centres, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. Nothing is installed on site. You can analyse one location or load a whole estate into Projects.
Can I get a free location analytics report?
Yes. Use the form on this page to tell us which sites you want to understand. Huq's team runs a free analysis of those locations, typically footfall trends, catchment and behaviour, and walks you through the results with no obligation.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.