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UK footfall analytics
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United Kingdom
Footfall analytics for any UK store, centre or high street
Dashboards, benchmarks and monthly PDF reports for any UK address. See what's driving footfall, not just how much there is.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Footfall analytics from Huq explains why visits to a UK location rise or fall, not just how many there are. For any store, high street, shopping centre or venue, see when people arrive, how long they stay, how often they return and how the trend compares with regional and national benchmarks. Monthly PDF reports and Projects turn that into a regular review for your team or board. No counters are needed.
Footfall analytics in Huq: what to look for
The overview covers Huq end to end. For footfall analysis, keep an eye on two parts. The Explore map is where you pick any UK place, from a single unit to a whole town centre. Projects are where you would group those places for a monthly review, with status tracking and reports you can share with a board or client.
- Trend lines with period-on-period change against regional and national benchmarks.
- Dayparts, weekday patterns and dwell time for each location.
- Projects for monitoring many sites and reporting to stakeholders.
Trusted by 300+ organisations · Data across 35 markets
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What is footfall analytics?
Footfall analytics turns visit counts into decisions. It answers questions such as: is this store underperforming, or is the whole town centre down? Is a centre's Saturday peak shrinking? Does staffing match when people actually arrive? Did a council's regeneration scheme lift footfall and dwell more than in similar towns?
Most UK footfall analysis has been built on counters at your own doors, which tell you about your own sites well. Huq works on any address, so the same analysis covers rivals, retail parks you're considering and high streets you don't trade on yet. In Huq's Ripon BID case, footfall was up 164% year on year.
Huq publishes its accuracy by country: an 18.7% MAPE in Great Britain against landlord-reported footfall. JD Sports, a UK retailer, reported 25% more precise catchment analysis and 18% lower new-store location risk.
What's in your footfall analysis
01
Benchmarks that give context
Each site's trend set against regional and national footfall, so you know whether it's you or the market.
02
Visiting vs passing traffic
How many people pass a site and how many visit, to judge a frontage, a pitch or a centre's pull.
03
Dayparts, dwell and frequency
When people arrive, how long they stay and how often they come back, by location.
04
Monthly PDF location reports
KPIs, trends vs benchmarks, weekday patterns, density map, catchment, dayparts and dwell, ready to share.
What footfall analytics shows
Three views that turn weekly footfall into a clear answer for your team.
01
Site vs benchmark trend
A location's weekly footfall against regional and national benchmarks, with period-on-period change marked.
02
Dayparts and weekday pattern
See which hours and days carry the most visitors, to check opening hours, staffing and promotions.
03
Portfolio view in Projects
Group dozens of stores or centres, track each one's status and share a consistent report with stakeholders.
Footfall analytics across the whole UK
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why UK teams use Huq for footfall analytics
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is the difference between footfall data and footfall analytics?
Footfall data is the raw count of visits over time. Footfall analytics puts it in context: trends against regional and national benchmarks, dayparts, dwell, visit frequency and comparison with other places. Huq offers both. Analysts can take the data as exports or feeds; commercial teams usually work in the platform and the monthly PDF reports.
How do you measure footfall without counters?
Counters and cameras measure the doors they're fitted to. Huq needs no hardware: you draw any area on a map, or pick an address, and see its footfall. That means you can measure competitors' stores and sites you haven't opened. Huq publishes an 18.7% median error in Great Britain against landlord-reported footfall.
What should a monthly footfall report include?
At minimum: total visits, the trend against last period and last year, and a benchmark so you know whether the market moved. Huq's monthly PDF location reports add weekday patterns, a density map, catchment, dayparts and dwell time, so one file covers most review meetings.
Which UK locations can I analyse?
Any address in the UK: high streets, town centres, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. Huq covers 35 markets and manually validates more than 1,000 locations in each market twice a year.
How often is the footfall analysis updated?
Huq's data refreshes weekly, so dashboards and trends move every week. You can view any location by week, month or year and track period-on-period change. Average daily footfall is available as a metric within each period, but the data itself updates once a week.
Can I get a free footfall analysis of my locations?
Yes. Tell Huq which sites you want to look at, your own or competitors', and the team will prepare a free analysis of your locations. It's a quick way to check the numbers against what you already know before deciding whether the platform suits your team.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.