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Location intelligence platform
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United Kingdom
Location intelligence for UK retail, property and investment
Observed footfall, catchment, behaviour and geo-spend for any UK address, in one platform. Weekly data, validated against landlord-reported footfall.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Huq is location intelligence for teams deciding where to open, lease, invest or intervene across the UK. It turns observed footfall and visitor behaviour into answers for any address: a high street unit, a shopping centre, a retail park or a competitor's store. Catchment, dwell time, cross-visitation and geo-spend sit next to footfall in one platform, with an 18.7% MAPE in Great Britain against landlord-reported footfall.
How the Huq location intelligence platform works
Three things decide whether a location intelligence platform works for a UK commercial team. Look for them as you watch this Huq overview: how quickly an area is drawn on the Explore map, whether footfall and catchment for one address sit on one screen, and how Projects group a portfolio for reporting. If those steps feel quick, the rest follows.
- Draw a catchment around any UK postcode, or switch on travel-time layers
- Compare visiting and passing traffic on a high street or retail park
- Group sites into Projects for weekly monitoring and monthly PDF reports
Trusted by 300+ organisations · Data across 35 markets
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What is location intelligence?
Location intelligence is the practice of using data about places, and the people who visit them, to make better decisions about where. In the UK the term covers a wide field. GIS teams use it for mapping and spatial modelling. Retailers, landlords and investors use it to judge how a site actually performs.
Huq sits in the second group. Its location intelligence is built on observed footfall and behaviour: how many people visit, where they come from, how long they stay and where else they go. It does not replace a GIS. It gives commercial teams the evidence about visitors that a map layer on its own can't.
Typical UK questions: should we take the unit on the high street or the one on the retail park? Is this shopping centre winning visitors from its rivals? Is a portfolio company's store estate holding up? Is a council's regeneration scheme drawing more visitors than similar town centres? Huq answers these for any address, without counters or sensors.
What's in Huq's location intelligence platform
01
Footfall for any address
Weekly, monthly and yearly footfall, average daily footfall and visiting vs passing traffic for any UK location.
02
Catchment and travel time
See which postcodes visitors come from and model drive-time or travel-time areas in miles.
03
Behaviour and demographics
Dwell time, visit frequency, dayparts and cross-visitation, plus age, gender and purchasing power profiles.
04
Geo-spend via Experian
Spend by volume and category at any UK location, shown next to footfall, through Huq's Experian partnership.
What Huq's location intelligence shows for a UK site
Three core views in the platform, shown for a town centre site.
01
Explore map
Draw any area or switch on layers for shopping centres, retail centres, brand locations and postcodes. Heat maps show visiting vs passing traffic across a town centre.
02
Monthly location report
A PDF that sets a site's KPIs and trends against regional and national benchmarks, with weekday patterns, dayparts, dwell time and catchment.
03
Projects
Put a whole store estate or property portfolio into Projects, track status for each site and export CSV or Excel files for the board pack.
UK location intelligence for every high street and retail park
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why UK teams choose Huq for location intelligence
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is location intelligence in the UK?
In the UK, location intelligence usually means using data on places and their visitors to decide where to open, lease, invest or intervene. Huq focuses on observed footfall and behaviour for retail chains, landlords, investors and councils, across high streets, town centres, shopping centres and retail parks.
What should I look for in location intelligence companies?
Check three things. Does the provider publish accuracy by country? Huq reports an 18.7% median error in Great Britain against landlord-reported footfall. How broad is the data: footfall alone, or catchment, behaviour and spend too? And how is it delivered: a platform, exports, reports or data feeds your analysts can use?
Does Huq deliver location intelligence data by feed rather than API?
Yes, by feed. Huq has no API. Technical teams take data feeds instead: Parquet and CSV files delivered into Amazon S3 or Google Cloud Storage buckets. Commercial teams use the platform, CSV or Excel exports and monthly PDF location reports.
How often is Huq's location intelligence data updated?
Huq data refreshes weekly. You can view footfall by week, month or year, compare periods and follow trends. Weekly data suits the decisions location intelligence supports, such as signing a lease, choosing a site or reviewing an asset, which play out over months rather than hours.
Which UK locations does Huq cover?
Any address in the UK: high streets, town centres, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras are needed. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year.
How does the free location intelligence analysis work?
Send us the sites or area you care about using the form on this page. Huq's team runs a free analysis of those locations, covering footfall trends, catchment and visitor behaviour, and talks you through what it shows. There is no obligation to buy.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.