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White space analysis
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White space analysis for retail in the DACH region
Find German, Austrian and Swiss cities where your brand is missing, with weekly footfall, catchment and brand location data for any address.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
White space analysis helps you find cities and shopping streets in Germany, Austria and Switzerland where your brand should trade but does not. Huq gives retail teams weekly footfall, catchment and brand location data for any address in DACH. Use Huq's White Space Analysis tool with the Explore map to compare regional cities, pedestrian shopping streets and shopping centres. Then test each gap before you look for space.
White space analysis on the Huq platform
The video is a general Huq overview, not a white space demo. Watch the Explore map. You can draw any area or turn on catchment, travel-time, brand-location and industry layers. With weekly footfall, these layers help you judge whether a mid-sized German city, or a first site in Austria or Switzerland, is a real gap.
- Turn on brand locations to see which cities you, and your competitors, already serve.
- Draw travel-time catchments around a candidate city centre or shopping centre.
- Compare weekly footfall trends between shopping streets in different cities.
Trusted by 300+ organisations · Data across 35 markets
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What does white space analysis mean for DACH retailers?
White space analysis finds places where demand for your stores exists but your brand is absent. White space mapping shows those gaps on a map, so expansion teams can compare them.
German retail is not centred on one dominant city. Demand is spread across many regional and mid-sized cities, each with its own shopping streets and pedestrian zones. Many brands are present in the largest cities but missing in the next tier. Austria and Switzerland add a second question: does a German format work in Vienna, Graz, Zurich or Basel, and where should the first stores go?
Huq's White Space Analysis tool works with the Explore map layers for footfall, catchment, brand locations and industries. For German cities, Huq's published MAPE is 13.5% against landlord-reported footfall.
What's in your DACH white space analysis
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Footfall for any address
Weekly footfall, trends and period-on-period change for any city centre, shopping street or shopping centre.
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Brand locations across DACH
See where you, your competitors and complementary brands trade in Germany, Austria and Switzerland.
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Catchments and travel time
Postcode catchments and travel-time areas show how far each candidate city draws its visitors from.
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Retail centre types
Shopping centre and retail centre layers help compare city centre, district and out-of-town options.
What a DACH white space map shows
Three views that help you choose which cities come next.
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Next-tier cities on one map
Brand location layers show where you and similar brands trade. Mid-sized cities with strong footfall and no store of yours stand out.
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Footfall on the shopping street
Compare visiting and passing traffic on pedestrian shopping streets, so you can see which streets draw real visits.
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Catchment check before you commit
Check each candidate's catchment against your nearest stores, so a new city adds shoppers instead of moving them from an existing store.
White space analysis in Germany, Austria and Switzerland
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why DACH retailers use Huq for white space analysis
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.