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DACH footfall analytics
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Footfall analytics for DACH city centres and stores
Compare stores, shopping streets and shopping centres in Germany, Austria and Switzerland. Benchmarks, dashboards and PDF reports.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq's footfall analytics shows how any location in Germany, Austria or Switzerland is performing, and how it compares with nearby competitors and the wider market. See weekly trends, dwell time, visit frequency and the hours when people arrive. Benchmark a store against regional and national footfall. Share monthly PDF reports with your board or your tenants. You don't need counters, so the analysis also covers sites you don't own.
Footfall analytics in Huq: what to watch
The overview is a general tour. For footfall analysis in DACH, watch the Explore map. You can draw any city centre or shopping street, for example in Munich, Vienna or Zurich, and compare them on one measure. Then note Projects. That is where you would group all your sites for a monthly review.
- Weekly trends with period-on-period change and benchmarks.
- Dayparts, weekday patterns and dwell time per site.
- Projects for many locations, with status tracking and reports.
Trusted by 300+ organisations · Data across 35 markets
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What is footfall analytics?
Footfall analytics turns visitor numbers into answers. Is this store weak, or is the whole city centre down? Which competitor is gaining visitors? Do opening hours match when people arrive? Did a city centre programme bring more visitors than in similar cities? In German, this work is often called Frequenzanalyse.
Many retailers and shopping centres in DACH already run counters at their own entrances. That data is good for their own doors. Huq adds the outside view. It works on any address, so you can analyse rival stores, other shopping streets and sites before you sign a lease.
Huq's published MAPE in Germany is 13.5% against landlord-reported footfall. That is its best market. Huq also has 800+ validated target areas across Europe and manually validates more than 1,000 locations in each market twice a year.
What's in your footfall analysis
01
Benchmarks for context
Each site's trend against regional and national footfall, so you see if the market or the site moved.
02
City centre comparison
Compare shopping streets and city centres across Germany, Austria and Switzerland on one measure.
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Dwell, frequency, dayparts
Time spent at each site, repeat visits and the busiest hours of the week.
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Monthly PDF reports
KPIs, trends vs benchmarks, weekday patterns, density map, catchment, dayparts and dwell in one file.
What footfall analytics shows in DACH
Three views teams use to explain performance to managers, tenants and investors.
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Site vs benchmark
A site's weekly footfall next to regional and national benchmarks. Period-on-period change is marked.
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Busy hours and weekdays
See which hours and days bring most visitors. Use it to check opening hours and staff plans.
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All sites in Projects
Group stores or centres across DACH, track status for each one and share one consistent report.
Coverage across Germany, Austria and Switzerland
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why DACH teams choose Huq for footfall analytics
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.