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Retail footfall analytics
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Retail footfall analytics for stores in DACH
Benchmark your stores against competitors, shopping streets and shopping centres in Germany, Austria and Switzerland. Weekly data.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Retail footfall analytics compares visits to your stores with visits to competitors and to the shopping streets and centres around them. Huq measures any address in Germany, Austria and Switzerland in the same way. So you can benchmark a store in Munich against one in Vienna or Zurich. Retail chains use it to rank stores and react to competitor openings. No counters are needed.
Retail footfall analytics in the Huq platform
The overview is a general Huq tour. For store benchmarking, focus on the Explore map. Brand locations are a layer, so a competitor's whole store network can sit next to yours. Then think about Projects. Stores in all three countries can sit in one Project and be ranked on the same measures.
- Competitor stores as a map layer
- Cross-visitation between your store and a rival
- Monthly PDF reports with benchmarks
Trusted by 300+ organisations · Data across 35 markets
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What is retail footfall analytics?
Retail footfall analytics turns visit data into comparisons. A store's footfall alone does not tell you much. You need to know how it compares with competitors nearby, with the shopping street or centre it sits in, and with regional and national benchmarks.
In Germany, Austria and Switzerland, retail chains often have stores in many cities across three countries. Benchmarks from different sources are hard to compare. Huq uses one method for all three countries and for its other markets. It shows weekly footfall, visiting vs passing traffic, dwell time and cross-visitation for each store and its rivals.
Accuracy is published by country. Huq's MAPE in Germany is 13.5% against landlord-reported footfall, Huq's best market. Huq also has 800+ validated target areas across Europe.
What's in your retail footfall analytics
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Stores vs competitors
Weekly footfall for your stores and rival stores, measured the same way.
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Store vs shopping street
Compare each store with the shopping street or centre around it.
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Shared visitors
Cross-visitation shows how many visitors you share with a competitor, for up to 10 location pairs.
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One method, three countries
Benchmark stores in Germany, Austria and Switzerland side by side.
What retail footfall analytics shows
Three views that help retail chains in DACH see where stores win or lose visits.
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Your store vs nearby rivals
Weekly trends for your store and competitor stores on one chart. See when a new opening starts to take visits.
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Store vs its location
Compare a store with its shopping street or centre. Find out if the store or the location is the problem.
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Stores across countries
Rank stores in Germany, Austria and Switzerland with the same measures, in one Project.
Retail footfall analytics in Germany, Austria and Switzerland
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retail chains use Huq for store benchmarking
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.