Location intelligence for Germany, Austria and Switzerland

Location intelligence means using data about places to make decisions about where. In the DACH region the term is broad. Insurers use it to score risk at an address. Logistics firms use it to plan routes. GIS teams use it for spatial models. Retail and property teams use it to judge how a location really performs.

Huq is built for that last group. Its location intelligence is based on observed footfall and behaviour. For any address you see visits over time, visiting vs passing traffic, catchment by postcode, dwell time, dayparts and cross-visitation. No counters or cameras are needed.

Who uses it in DACH? Retail chains planning stores in German, Austrian and Swiss cities. Landlords and asset managers of shopping centres. Investors checking a retail brand or asset before a deal. City authorities testing whether a city centre programme works, against similar cities. All of them need the same thing: evidence of how many people a place attracts, and from where.