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retail expansion
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Retail expansion in Germany, Austria and Switzerland
Test new store sites across the DACH region with footfall, catchment and competitor data, from Munich shopping streets to Swiss shopping centres.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq helps retail chains plan retail expansion across Germany, Austria and Switzerland. Test any address before you commit. Compare footfall at candidate sites with your strongest stores. Check catchment overlap with the stores you already run. See which competitor brands trade nearby. Then use Huq's White Space Analysis tool to look for cities and districts where your brand is missing.
See how Huq supports retail expansion
The video is an overview of the whole Huq platform. For a roll-out across three countries, watch the Explore map: you can draw an area around any site in Germany, Austria or Switzerland. Then note the travel-time and catchment layers, and Projects, where your team tracks each candidate site to a decision.
- Testing a site on the Explore map
- Comparing catchments by travel time
- Tracking candidate sites in Projects
Trusted by 300+ organisations · Data across 35 markets
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What is retail expansion?
Retail expansion is the planned growth of a store network. A chain opens new stores in cities it already serves, or it enters a new country. The key questions are where to open, how many stores a city can support, and what each new store does to the existing ones.
In the DACH region, expansion often means moving between three different markets. A German chain may enter Austria or Switzerland. An international brand may start in Berlin, Munich or Zurich and then roll out. Rents in prime shopping streets are high, so a wrong site is expensive.
Huq gives expansion teams one consistent dataset across all three countries: footfall, catchments, competitor presence and cross-visitation, refreshed weekly. Germany is Huq's best market, with a published MAPE of 13.5% against landlord-reported footfall.
What's in your DACH retail expansion analysis
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Gaps in your network
Use the White Space Analysis tool with footfall and brand layers to look for towns without your store.
02
Overlap with existing stores
Measure catchment overlap and shared visitors between a candidate site and your current stores.
03
Competitor presence
See which competitor brands trade around each candidate site and compare their footfall.
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Footfall at candidate sites
Weekly footfall, average daily footfall and visiting vs passing traffic at every option.
What a retail expansion analysis shows in DACH
Three views a DACH expansion team uses before a lease decision.
01
Gaps in your store network
Footfall and brand-location layers, used with the White Space Analysis tool, help you spot busy towns with no store of yours in Germany, Austria or Switzerland.
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Risk to existing stores
Cross-visitation for up to 10 location pairs shows whether a new site will share visitors with a store you already run.
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Your shortlist in Projects
All candidate sites in one folder, with status tracking and exportable reports for management.
Retail expansion data for Germany, Austria and Switzerland
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why chains use Huq for retail expansion in DACH
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.