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DACH footfall data
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Footfall data for Germany, Austria and Switzerland
Weekly footfall for any address in DACH, from shopping streets to shopping centres. Delivered as exports or data feeds.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq provides footfall data for any address in Germany, Austria and Switzerland, refreshed weekly. In German this is often called Passantenfrequenz or Kundenfrequenz. You get visits by week, month and year, average daily footfall, visiting vs passing traffic, dwell time and visit frequency. Data teams take it as CSV or Excel exports, or as Parquet and CSV feeds into Amazon S3 or Google Cloud Storage. No sensors are needed.
How Huq footfall data is built into the platform
The overview shows the whole platform. If you buy data, focus on two parts. First, the Explore map, where you set the area for each site: a block of a shopping street, a centre or a shape you draw. Second, the export options. The areas you save decide what goes into your files or weekly feed.
- Select a shopping street, a shopping centre or any area you draw.
- See weekly footfall, average daily footfall and visiting vs passing traffic.
- Download CSV or Excel, or set up a data feed to your cloud bucket.
Trusted by 300+ organisations · Data across 35 markets
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What is footfall data in DACH?
Footfall data shows how many people visit or pass a place over time. In Germany, Austria and Switzerland it often comes from laser or camera counters at store entrances, in shopping centres and on main shopping streets. These counters are precise for the place they watch.
Counters can't measure a competitor's store, a city centre you don't trade in, or a unit you plan to open. Huq needs no hardware. It covers any address in DACH, so you can compare all sites on one basis.
Buyers are often expansion teams, property researchers and data teams at retailers, landlords and investors. They want weekly numbers in their own models. City authorities use it too, to check whether a city centre programme changed footfall compared with similar cities. Huq publishes its accuracy by country: a 13.5% MAPE in Germany against landlord-reported footfall. Germany is Huq's best market, and the figure does not apply to Austria or Switzerland. Huq also has 800+ validated target areas across Europe.
What's in your footfall data for DACH
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Footfall by week, month, year
Totals, average daily footfall, trends and period-on-period change for each area.
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Visiting vs passing traffic
See who enters a location and who only walks past it.
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Dwell, frequency and dayparts
Dwell time, visit frequency and time-of-day patterns for every site you track.
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Feeds into your cloud
Parquet and CSV files into Amazon S3 or Google Cloud Storage, or CSV and Excel exports.
What DACH footfall data shows
Three views data teams check before they load numbers into their models.
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Weekly series for any area
Draw around a store, a block of a shopping street or a whole centre. See the weekly series and year-on-year change.
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Visiting vs passing map
A heat map shows where people stop and where they pass through in a city centre.
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Export and feed set-up
Choose areas and metrics. Download CSV or Excel, or receive Parquet or CSV files in your bucket each week.
Footfall data coverage in Germany, Austria and Switzerland
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why DACH teams buy footfall data from Huq
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.