.svg)
Mall analytics
·
Mall analytics for shopping centres in DACH
Visits, catchment, dwell and cross-visitation for any shopping centre in Germany, Austria and Switzerland. Updated weekly.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Mall analytics shows how a shopping centre performs: how many people visit, where they come from, how long they stay and which other places they also visit. Huq covers any shopping centre in Germany, Austria and Switzerland, including centres you do not own. Owners, asset managers and investors use it to compare centres, plan tenant mix and check an asset before they buy it.
Mall analytics in the Huq platform
The overview covers the whole platform. For shopping centres, two parts matter. The shopping centre layer on the Explore map lets you select your centre and the rivals near it. Projects let you track a portfolio of centres in Germany, Austria and Switzerland in one place. Keep both in mind as you watch.
- The shopping centre layer on the Explore map
- Catchment by postcode and travel time
- Projects for centres in Germany, Austria and Switzerland
Trusted by 300+ organisations · Data across 35 markets
%201.avif)
What is mall analytics?
Mall analytics means using visit data to run, lease and value shopping centres. In Germany, Austria and Switzerland, owners often have entrance counters in their own centres. But those counters stop at the door. They do not show competing centres, the catchment, or which city centre shopping streets take visitors away.
Huq adds that outside view. It measures visits to the centre as a whole, with catchment, dwell time, dayparts and cross-visitation between up to 10 location pairs. It does the same for rival centres and shopping streets. Huq is not an in-centre sensor system and does not count by corridor or entrance.
Accuracy is published by country. In Germany, Huq has a MAPE of 13.5% against landlord-reported footfall, its best market. Across Europe, Huq has validated more than 800 target areas.
What's in your mall analytics
01
Centre visits, weekly
Weekly visits, average daily footfall and trends for your centre and its competitors.
02
Catchment in km
Postcode catchment and travel time show where visitors live and how far they come.
03
Shared visitors
Cross-visitation shows the visitors your centre shares with rival centres and shopping streets.
04
Cross-border portfolio
One method for centres in Germany, Austria and Switzerland, in one platform.
What mall analytics shows
Three views for owners and asset managers of shopping centres in DACH.
01
Your centre vs rivals
Weekly visit trends for your centre and the centres nearby. See if you are gaining or losing visitors.
02
City centre competition
Compare your centre with the main shopping streets in the same city. See where visitors go instead.
03
Portfolio across three countries
Projects group centres in Germany, Austria and Switzerland, with status tracking and reports for investors.
Mall analytics across Germany, Austria and Switzerland
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why owners in DACH use Huq for mall analytics
Who it's for
01
02
03
About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.