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Location data
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Location data for Germany, Austria and Switzerland
Weekly footfall and place data for city centres, shopping streets and shopping centres in DACH. Use the platform or take Parquet and CSV feeds.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq's location data shows how people use places across Germany, Austria and Switzerland. Pick any address: a store on a shopping street, a city centre or a shopping centre. You see footfall by week, month and year, residents and visitors, catchment by postcode and dwell time. Data teams receive Parquet or CSV files in Amazon S3 or Google Cloud Storage. Everyone else uses the map and Excel exports. Data refreshes weekly.
How Huq turns location data into answers
Watch for the Explore map in this overview. An area drawn around a shopping street or a shopping centre returns footfall and catchment measures. Technical teams receive the same location data each week as Parquet or CSV files, so the map is a quick way to judge what those files would hold for your sites.
- Drawing an area or loading a saved site on the Explore map.
- Footfall, catchment and visitor metrics for that place.
- Exports to CSV or Excel, the same fields as in the data feeds.
Trusted by 300+ organisations · Data across 35 markets
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What is location data for retail and property in DACH?
Location data describes how people use places. For a retailer, landlord or investor it answers simple questions. How busy is this site? Is it getting busier? Who comes here, from where, and how long do they stay?
Door counters only measure your own entrances. They say nothing about competitor stores, sites you have not opened yet, or a whole city centre. Location data from Huq covers any address in Germany, Austria and Switzerland, with no hardware.
Accuracy matters. Huq publishes its accuracy by country. Germany is Huq's best market, with a MAPE of 13.5% against landlord-reported footfall. That figure applies to Germany only. The validation report lists the countries and sample sizes published so far, and Huq has 800+ validated target areas across Europe.
What's in your DACH location data
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Footfall over time
Weekly, monthly and yearly footfall, average daily footfall and visiting versus passing traffic.
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Residents and visitors
See how many people live nearby and how many travel in, with catchment by postcode.
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Places, brands and centres
Points of interest, brand locations, industries, shopping centre types and retail centre types across DACH.
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Data feeds for analysts
Parquet and CSV files into Amazon S3 or Google Cloud Storage, refreshed weekly. Huq has no API.
What location data from Huq shows
Three views, from one site to a full portfolio.
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One shopping street, week by week
Footfall for a shopping street over time, with period-on-period change. Spot seasonal patterns and compare against other city centres.
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Catchment by postcode
Where visitors to a site come from, shown by postcode and travel time in km.
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Portfolio in Projects
Track many locations in one folder. Share status and results with stakeholders, or export the same list as a file.
Location data coverage across DACH
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why DACH teams use Huq for location data
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.