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White space analysis
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White space analysis for retail in Benelux
Find cities and shopping streets in the Netherlands, Belgium and Luxembourg where your brand is missing, with weekly footfall and brand location data.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
White space analysis shows where your brand is missing from places with proven demand. Huq gives Benelux retail teams weekly footfall, catchment and brand location data for any address in the Netherlands, Belgium and Luxembourg. Use Huq's White Space Analysis tool with the Explore map to compare cities and shopping streets. Find the gaps in your home country, or plan your first stores across the border.
White space analysis with Huq in Benelux
The video gives a general view of Huq, not a white space demo. While you watch, note the Explore map layers. Brand locations, industries, catchment and travel time are what you combine with weekly footfall when you look for gaps on either side of a Benelux border.
- Turn on brand locations to see where you and your competitors already trade.
- Compare heat maps of visiting and passing traffic on shopping streets.
- Save candidate areas and check them again as the weekly data updates.
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What is white space analysis for retailers?
In business, white space means a gap in the market. For a retailer, white space analysis finds places with enough demand for a store where your brand does not trade yet. White space mapping shows those gaps on a map.
In Benelux the gaps are often across a border or a language line. A Dutch brand may be strong in the Randstad but absent in Flanders. A Belgian brand may know Brussels and Wallonia well but not the cities of the eastern Netherlands. Because distances are short, a gap can also be closer to your current stores than it looks, so check catchment overlap first.
Huq's White Space Analysis tool works with the Explore map layers for footfall, catchment, brand locations and industries. The data is the same in each Benelux country, so you compare like with like.
What's in your Benelux white space analysis
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Footfall for any area
Weekly footfall, trends and visiting vs passing traffic for any city centre, shopping street or shopping centre.
02
Brand locations by city
See where your stores, your competitors and complementary brands trade in each Benelux city.
03
Catchment overlap check
Compare postcode catchments to see whether a gap reaches new shoppers or your current ones.
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Centre types side by side
Shopping centre and retail centre layers help you compare city centre and out-of-town options.
What a Benelux white space map shows
Three views that help you move from a list of cities to a shortlist of streets.
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Where your brand is missing
Brand location layers show where you and your competitors trade. Cities with strong footfall and no store of yours stand out quickly.
02
Demand on the shopping street
Heat maps of visiting and passing traffic show which streets and centres draw real visits, not just people walking through.
03
Overlap with existing stores
Check a candidate area's catchment against your nearest stores, including stores across the border, before you start looking for space.
White space analysis across the Netherlands, Belgium and Luxembourg
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why Benelux retailers use Huq to find white space
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.