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Retail location analytics
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Retail location analytics for Benelux retailers
Footfall, catchment and visitor behaviour for any store, shopping street or shopping centre in the Netherlands, Belgium and Luxembourg.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Retail location analytics shows how your stores and the places around them perform, using location data rather than till data alone. Huq covers any address in the Netherlands, Belgium and Luxembourg. You see footfall, catchment by postcode, dwell time and visit frequency for your stores, for competitors' stores and for sites you are still considering. Data refreshes weekly. No counters or cameras are needed.
Retail location analytics in the Huq platform
This short overview shows the Huq platform, not one retail analysis. Look for three things. How you select a store or shopping street on the Explore map. Where footfall, catchment and behaviour appear for one location. And how Projects group many stores across the three countries for regular reporting.
- Select a store, shopping street or shopping centre on the Explore map.
- See footfall, catchment and visitor behaviour for that location in one view.
- Group your stores in a Project and track them every week.
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What is retail location analytics?
Retail location analytics uses data about places and visits to answer store questions. How busy is this shopping street? Where do our visitors come from? Which stores underperform because of their location, and which because of how they are run?
In the Benelux the questions often cross borders. A chain may run stores in Dutch city centres, Belgian shopping streets and shopping centres in Luxembourg. It needs one way to compare them. Many teams also want to compare their stores with competitors' stores, where they have no counters.
Huq gives you one dataset for all three countries. You see footfall by week, month and year, visiting versus passing traffic, catchment by postcode, dwell time, visit frequency and brand locations. Huq publishes its accuracy by country: 15.7% MAPE in the Netherlands and 17.0% in Belgium, against landlord-reported footfall.
What's in your retail location analytics
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Footfall by store and street
Weekly, monthly and yearly footfall, with visiting versus passing traffic for each location.
02
Catchment by postcode
See which postcodes your visitors come from, plus drive-time and travel-time areas.
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Visitor behaviour
Dwell time, visit frequency and time of day for every store or shopping street.
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Brands and retail centres
Map brand locations, retail centre types and industries around each of your stores.
What retail location analytics shows
Three views take you from one location to your whole store network.
01
One location in detail
Pick a store or shopping street and see footfall, visiting versus passing traffic and catchment in one place.
02
Compare stores and competitors
Put your stores next to competitors' stores and nearby shopping centres. Compare footfall and behaviour over the same weeks.
03
Network monitoring
Group stores in a Project. Track their status, export to CSV or Excel, or share monthly PDF location reports.
Retail location analytics across the Netherlands, Belgium and Luxembourg
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for retail location analytics
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.