.svg)
retail expansion
·
Retail expansion data for chains in the Benelux
Choose new store sites in the Netherlands, Belgium and Luxembourg with footfall, catchment and competitor data that is measured the same way in each country.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq supports retail expansion for chains adding stores in the Netherlands, Belgium and Luxembourg. You can test any address, from an Amsterdam shopping street to a Belgian retail park. Compare footfall at candidate sites with your current stores. Check how far catchments overlap. See which competitors already trade nearby. Then use Huq's White Space Analysis tool to look for districts where your brand is still missing.
How Huq helps with retail expansion
This short video shows the Huq platform as a whole. If you plan to cross a border, watch three parts. The Explore map lets you draw an area around any site, in either country. The catchment layer shows where visitors come from. Projects keeps a list of candidate sites and their status.
- Drawing an area around a candidate site
- Reading the catchment and brand-location layers
- Keeping a site shortlist in Projects
Trusted by 300+ organisations · Data across 35 markets
%201.avif)
What is retail expansion in the Benelux?
Retail expansion means growing a store network. A chain opens new stores in cities it already serves, or it enters a new country. It is not about a single shop selling more. It is about where the next stores should go.
The Benelux is a dense region. Many Dutch and Belgian chains cross the border, and many international brands enter through Amsterdam, Rotterdam, Antwerp or Brussels. Cities are close together, so catchments often overlap. A new store can easily take visitors from an existing one.
Huq gives expansion teams the same measures at every address: footfall, catchments, competitor presence and cross-visitation with existing stores. Data refreshes weekly. Against landlord-reported footfall, Huq's MAPE is 15.7% in the Netherlands and 17.0% in Belgium.
What's in your Benelux retail expansion analysis
01
Gaps in your network
Use the White Space Analysis tool with footfall and brand layers to look for districts without your store.
02
Catchment overlap
See how much a new site's catchment overlaps with your stores, including across the border.
03
Competitors near each site
Map competitor brand locations around a candidate and compare their footfall.
04
Footfall at candidate sites
Weekly footfall, average daily footfall and visiting vs passing traffic for every option.
What a Benelux retail expansion analysis shows
Three views that help a Benelux expansion team pick between sites.
01
Gaps in your network
Footfall and brand-location layers, used with the White Space Analysis tool, help you spot busy districts with no store of yours nearby.
02
Shared visitors with existing stores
Cross-visitation shows how many visitors a candidate shares with your current stores, so you can judge the risk of cannibalisation.
03
Candidate sites in one Project
Keep every option in a folder with status tracking and export reports for your board.
Retail expansion coverage in the Netherlands, Belgium and Luxembourg
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why chains use Huq for retail expansion in the Benelux
Who it's for
01
02
03
About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.