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Retail site selection
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Retail site selection for the Benelux
Compare candidate units across Belgium, the Netherlands and Luxembourg on footfall, catchment and nearby brands before you sign a lease.
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Up to 5 locations. No cost, no commitment.
Retail site selection in Belgium, the Netherlands and Luxembourg is easier when every candidate is measured the same way. Huq shows footfall, visiting versus passing traffic and catchment for any address, including vacant units and competitors' stores. Compare a shopping street in Ghent with a centre in Rotterdam, then benchmark both against your best stores. Huq has 800+ validated target areas across Europe.
How Huq supports retail site selection
The overview is a tour of the full platform. For site selection, look at two parts. The Explore map is where you would check any address, including an empty unit. Projects are where a shortlist lives, so every candidate is compared on the same figures. Both work the same way in Belgium, the Netherlands and Luxembourg.
- Checking footfall at a vacant unit
- Keeping a shortlist of candidates in a Project
- Comparing candidates with stores you already run
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What is retail site selection?
Retail site selection is the process of deciding where to open a new store. It usually has four steps: pick the cities or regions, shortlist available units, compare them, and take the best one to a decision.
Benelux expansion adds its own questions. Many chains enter from one country into the next, for example a Dutch brand opening its first Belgian stores. Local knowledge is thinner, and footfall counts from cities or landlords are not always comparable. Huq measures every address with one method. You can compare a unit on a Belgian shopping street with one in a Dutch shopping centre directly.
The core questions stay the same. How many people visit the area around the unit? Where do they live, and how far do they travel in km? Which brands trade nearby? And how does the site compare with stores that already work for you?
What's in your retail site selection analysis
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Footfall at each candidate
Weekly footfall and visiting versus passing traffic for every unit on your shortlist.
02
Catchment and travel time
Visitor postcodes and travel-time bands in km show who each site would serve.
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Brands and competitors nearby
Brand locations, industries and retail centre types around each candidate site.
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Benchmark against your stores
Compare candidates with existing stores whose results you know, to set a clear bar.
What a retail site selection analysis shows
Three views take a Benelux site from long list to decision.
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Candidates on the Explore map
Mark available units or draw areas, then check footfall, passing traffic and nearby brands for each one.
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Shortlist in a Project
Group candidates in one Project, track their status and keep the whole team on the same figures.
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Export for the decision pack
Export footfall, catchment and dwell time for every candidate to CSV or Excel for your investment committee.
Retail site selection data across the Benelux
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for retail site selection in the Benelux
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.