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Retail location planning
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Retail location planning across Benelux
Plan openings, moves and closures in the Netherlands, Belgium and Luxembourg with weekly footfall and catchment data for any address.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Retail location planning in Benelux means planning for three countries that sit very close together. Huq gives retail teams weekly footfall, catchment and competitor data for any address in the Netherlands, Belgium and Luxembourg. Compare city centres, shopping streets and shopping centres on one map. Then decide where to open, move or close stores, with one dataset that works the same way on both sides of each border.
How Huq supports retail location planning
The video is a general tour of Huq. For a network review, look at three things. See how the Explore map draws travel-time catchments around any site, also near a border. See how footfall trends compare between cities and streets. And see how Projects hold a full store list for regular reviews.
- Draw travel-time catchments around any site, including sites close to a border.
- Compare footfall on shopping streets in Dutch and Belgian cities side by side.
- Track your stores and candidate sites in Projects, and export them to CSV or Excel.
Trusted by 300+ organisations · Data across 35 markets
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What is retail location planning?
Retail location planning is how a retailer decides where its stores should be. It covers new openings, relocations, closures and format changes. It looks at the whole network, not one site at a time.
In Benelux the network is dense. Many cities are less than an hour apart, and shoppers cross borders between the Netherlands, Belgium and Luxembourg. So catchments overlap. A new store in Antwerp may draw some of the same shoppers as a store in Breda. Good planning measures that overlap before you sign a lease.
Huq gives you the data for this, not a sales forecast. You get the same measures in every Benelux country: footfall for any address, catchments by postcode, cross-visitation between sites and competitor brand locations. Published accuracy is 15.7% MAPE in the Netherlands and 17.0% in Belgium.
What's in your retail location planning analysis
01
Footfall for any address
Weekly footfall, trends and period-on-period change for your stores, competitor stores and sites you have not opened.
02
Catchments across borders
Postcode catchments and travel-time areas, including catchments that reach across a national border.
03
Overlap between your stores
Cross-visitation between up to 10 location pairs shows where your stores share the same customers.
04
Competitor brand locations
See which brands trade near each site in city centres, on shopping streets and in shopping centres.
What a Benelux location plan shows
Three views that help network teams plan stores across the Netherlands, Belgium and Luxembourg.
01
Your whole network on one map
See your stores, competitor brand locations and shopping centres in all three countries on the Explore map, with catchment and travel-time layers.
02
Footfall by city and street
Compare weekly footfall and trends between city centres and shopping streets, so you can see which locations are gaining and which are losing.
03
Projects for network reviews
Keep stores and candidate sites in Projects, track their status, and share monthly PDF reports or CSV and Excel exports with your team.
Retail location planning in the Netherlands, Belgium and Luxembourg
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for retail location planning in Benelux
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.