Location intelligence platform

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Location intelligence for Benelux retail and property

Footfall and visitor behaviour for any address in Benelux, in one platform. 15.7% MAPE in the Netherlands and 17.0% in Belgium.

The Huq platform: catchment zones around a location on a map, with store trend and performance cards

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Huq is location intelligence for retail, property and investment teams in Belgium, the Netherlands and Luxembourg. It shows how many people visit an address, where they come from and how they behave there. Huq publishes its accuracy by country: 15.7% MAPE in the Netherlands and 17.0% in Belgium, against landlord-reported footfall. Use it for a shopping street in Utrecht, a shopping centre near Antwerp or a rival store in Luxembourg City.

See Huq's location intelligence platform

Huq platform overview video: a visitor heat map

Bring a real Benelux question to this overview. Two shopping streets in Rotterdam: which draws visitors from further away? A shopping centre in Ghent: is weekday traffic falling? Look for the Explore map, the catchment view and Projects, and ask whether those three would get you to an answer.

  • Draw an area around a shopping street or city centre on the Explore map
  • See catchment by postcode and travel time in km for any address
  • Track a set of sites in Projects and export the results

Trusted by 300+ organisations · Data across 35 markets

What is location intelligence?

Location intelligence is the use of data about places to make better location decisions. In the Netherlands and Belgium it appears in many fields: government, water management, mobility, logistics and retail. Each field uses different data.

Huq focuses on retail, property and investment. Its location intelligence is built on observed footfall and visitor behaviour. For any address you see visits over time, visiting vs passing traffic, catchment by postcode, dwell time and cross-visitation. No counters or cameras are needed, so it works for competitors' sites too.

The benefits are practical. A retailer can check a site before signing a lease. A landlord can show tenants how a shopping centre performs. An investor can test a retail brand's store network before a deal. A municipality can check whether a city centre policy works, comparing footfall and dwell before and after with similar towns. Everyone works from the same weekly data, in one platform.

What's in Huq's location intelligence data

01

Footfall per address

Footfall by week, month and year for any address, plus average daily footfall and visiting vs passing traffic.

02

Catchment and travel time

The postcodes visitors come from, plus drive-time and travel-time areas in km.

03

Visitor behaviour

Dwell time, visit frequency, dayparts, cross-visitation and international visitation for tourism sites.

04

Brands and places

Points of interest, brand locations, industry performance and shopping centre types.

What Huq's location intelligence shows for a Benelux site

Three views, shown for a city centre address.

Heat map

01

Heat map

See visiting vs passing traffic across a city centre. Find the part of a shopping street where people stop, not just walk past.

Catchment

02

Catchment

See which postcodes visitors come from. Check whether a site in Brussels draws from the whole region or only from nearby.

Projects and reports

03

Projects and reports

Group sites in a Project. Track their status, export CSV or Excel, and send monthly PDF reports to colleagues.

Location intelligence for Belgium, the Netherlands and Luxembourg

How it works

Step 1

Tell us your locations

Add up to five addresses in the form. Your own stores, candidate sites or competitors.

Step 2

We run the analysis

Our team maps each location from observed visitor data.

Step 3

We walk you through it

A short call to take you through what the data shows and what it means for you.

Why Benelux teams choose Huq for location intelligence

Who it's for

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Frequently asked questions

Questions? Talk to us

Book a demo

About Huq

Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.

More about Huq
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