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retail store analytics
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Retail store analytics from outside the store, across ANZ
Measure visits, where visitors come from, dwell and competitor stores nearby for any store in Australia and New Zealand, alongside your POS data.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Retail store analytics usually means POS and inventory reports. Huq adds the part those systems can't see: what happens outside your store. For any store in Australia and New Zealand you get foot traffic, where visitors come from, how long they stay and how you compare with competitor stores nearby. Put it next to your sales data and you can tell whether a weak store has too few visitors or converts them poorly.
Retail store analytics with Huq, in practice
Watch the overview for how Huq would sit next to your POS reporting. Projects hold your store list with weekly status, and the location reports show each store's foot traffic, dwell and catchment against regional and national benchmarks. The video is a general platform tour, and your sales figures stay in your own systems.
- Track foot traffic at every store in a Project, week by week.
- See dwell and dayparts to compare with trading hours and staffing.
- Benchmark each store against competitor stores in the same shopping centre or strip.
Trusted by 300+ organisations · Data across 35 markets
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What is retail store analytics?
Most retail store analytics tools work from inside the business: POS transactions, inventory, basket size and staff rosters. They tell you what sold, but not how many people came, how many walked past, or how your store compares with the competitor next door.
Huq measures store performance from outside the store. For any address in Australia and New Zealand you see visits, visiting vs passing traffic, catchment, dwell, dayparts and cross-visitation with nearby stores. It complements your sales and POS data rather than replacing it, and covers competitors you have no data for.
Huq doesn't measure your sales. Put its visit data next to your own sales figures and you can tell whether a weak store has a footfall problem or a conversion problem. Data refreshes weekly, with a 19.5% MAPE across published markets.
What's in your retail store analytics
01
Store visits by week
Foot traffic, average daily foot traffic and change for every store, ready to set beside weekly sales.
02
Where visitors come from
Postcode catchment and travel-time areas in km, showing how far each store draws.
03
Dwell and busy hours
Time on site and dayparts, to check opening hours and rosters against real visit patterns.
04
Competitor stores nearby
The same measures for rival stores in the shopping centre, CBD block or strip around you.
What retail store analytics from Huq shows
Three views that sit alongside your POS reporting.
01
Visits vs your sales
Export weekly store visits to CSV and join them to sales to see conversion by store.
02
Your store vs the strip
Foot traffic at your store beside competitors and the wider centre, so you can see share, not just volume.
03
Shared visitors
Cross-visitation shows how many of your visitors also visit a nearby competitor, for up to 10 location pairs.
Retail store analytics for any store in Australia and New Zealand
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why ANZ retailers add Huq to their retail store analytics
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.