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Retail competitor analysis
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Retail competitor analysis for Australia and NZ
Benchmark your stores against competitors' stores and shopping centres anywhere in Australia and New Zealand, without their data and without sensors.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Retail competitor analysis compares your stores with the stores and centres you compete against, on the same measures. Huq covers the location side, not pricing or range. You get weekly footfall, catchment, dwell time and visit frequency for any address in Australia and New Zealand, including rival stores you could never get data from directly. See where a competitor is gaining and which centres are drawing shoppers away.
Retail competitor analysis in the Huq platform
Watch the overview with a rival chain in mind. The brand locations layer is how you find where a competitor trades, the Explore map is where you select their stores next to yours, and Projects keep both sets together for weekly tracking. The video covers the platform in general rather than a finished competitor benchmark.
- Turn on the brand locations layer to map a competitor's network.
- Select a rival store and compare its footfall trend with yours.
- Group your stores and competitors in a Project for ongoing monitoring.
Trusted by 300+ organisations · Data across 35 markets
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What is retail competitor analysis?
Retail competitor analysis is the work of measuring how rival stores and brands perform, and what that means for your own network. Most guides focus on pricing, range and marketing. For physical retail, the harder question is location performance: is the competitor down the road getting busier, and is it at your expense?
In Australia and New Zealand that question comes up when a rival opens in a shopping centre you trade in, when a category killer arrives in a large-format retail precinct, or when you are choosing between CBD and suburban sites. Competitors' sales figures aren't available, so teams need an outside measure that works on any address.
Huq provides that measure. You get footfall trends, catchment by postcode, dwell time, visit frequency and brand analysis for your stores and theirs, refreshed weekly.
What's in your retail competitor analysis
01
Competitor footfall trends
Weekly footfall for any competitor store, with period-on-period change to show who is growing.
02
Brand network mapping
See where a rival chain trades across Australia and New Zealand with the brand locations layer.
03
Catchment comparison
Compare catchments by postcode to see where your trade areas overlap with a competitor's.
04
Shared customers
Cross-visitation shows the share of visitors your store has in common with a rival, for up to 10 location pairs.
What a retail competitor analysis shows
Three views take you from a rival's network to a clear benchmark against your own.
01
Map the competition
Use the brand locations and shopping centres layers on the Explore map to see where competitors trade near your stores.
02
Benchmark performance
Compare footfall, dwell time and visit frequency at your stores and competitors' stores over the same weeks.
03
Monitor and report
Keep your stores and rivals in a Project, track changes weekly and share monthly PDF reports with regional and national benchmarks.
Competitor data for any address in Australia and New Zealand
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for retail competitor analysis
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.