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Cross shopping analysis
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Cross shopping analysis for ANZ retail brands
Find out which other stores and centres your customers visit, and which brands share your audience, across Australia and New Zealand.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Cross shopping is the share of your customers who also visit another store, brand or shopping centre. Huq measures it as cross-visitation: pick up to 10 location pairs and see how many visitors they have in common, then use brand analysis to compare whole chains. Use it to choose co-tenants, plan promotions with partner brands, and see which competitors your customers also use, anywhere in Australia and New Zealand.
Cross shopping analysis in the Huq platform
Huq's platform overview isn't a cross shopping demo, but it shows the parts you will use. Notice how you pick locations on the Explore map, how a partner or rival chain's stores show up through the brand locations layer, and how Projects keep a group of stores together. Cross-visitation then compares shared visitors between the locations you choose.
- Pick any two locations, yours or a competitor's, and measure their shared visitors.
- Use the brand locations layer to see where a partner or rival chain trades.
- Group stores into Projects to compare shared audiences across your network.
Trusted by 300+ organisations · Data across 35 markets
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What is cross shopping?
Cross shopping describes customers who split their visits between more than one store or brand. A shopper who uses two supermarket chains in the same week, or visits a regional shopping centre and a nearby large-format retail centre, is cross shopping.
In Australia and New Zealand, where centre landlords and national chains trade side by side, the overlap between audiences matters to three groups: retailers deciding where to open and which brands to sit beside, landlords planning tenant mix, and marketing teams looking for partner brands.
Huq measures cross shopping as cross-visitation. You select up to 10 location pairs and see the share of visitors they have in common. Brand analysis lets you look at chains rather than single stores. Because Huq works on any address, competitors' stores can sit in the same analysis as yours.
What's in your cross shopping analysis
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Shared visitors by location pair
See the share of visitors two locations have in common, for up to 10 location pairs at a time.
02
Brand-level comparison
Brand analysis shows where a chain trades and how its stores perform, so you compare brands, not only sites.
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Competitor stores included
Huq works on any address, so a rival's store can sit in the same analysis as yours.
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Catchment context
Catchment by postcode shows whether shared visitors come from the same neighbourhoods or travel from further away.
What a cross shopping analysis shows
Three views show which audiences you share and what to do about it.
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Pick your location pairs
Choose your stores, competitors' stores or whole shopping centres on the Explore map and set up to 10 location pairs to compare.
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Shared audience results
See the share of visitors each pair has in common, and which pairs overlap most.
03
Brand and catchment detail
Add brand analysis and catchment by postcode to explain the overlap, then export to CSV or Excel for your leasing or marketing plan.
Cross shopping data for Australia and New Zealand
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers and landlords use Huq for cross shopping
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.