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Place intelligence
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Place intelligence for Australian and New Zealand precincts
Brands, industries, centre types and points of interest with weekly foot traffic for CBDs, shopping centres and strip retail across ANZ.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq's place intelligence shows what makes up a place in Australia or New Zealand and how well it performs. Huq is a location data platform and is not linked to any local firm trading under the Place Intelligence name. Map brand locations, industries and centre types, then add weekly foot traffic, residents versus visitors and catchment. Compare a CBD with a suburban strip, or one shopping centre with its rivals.
Place intelligence in the Huq platform
Focus on the Explore map layers for brands, industries, shopping centres and retail centres, and on the foot traffic heat maps over the same area. That combination is what this page means by place intelligence: what sits in a precinct, and how busy it is week by week.
- Map layers for brand locations, industries and centre types.
- Foot traffic and visiting versus passing traffic for the same area.
- Saving places into Projects for regular comparison.
Trusted by 300+ organisations · Data across 35 markets
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What is place intelligence?
Place intelligence means understanding a place as a whole: the businesses in it, the people who use it, and how it performs over time. A shopping centre, a CBD block or a coastal town can each be described this way.
In Australia and New Zealand, the buyers are centre owners and asset managers comparing their centres with competitors, local councils managing CBDs and strip retail and checking whether precinct programmes work, retailers deciding which precincts fit their brand, and tourism teams tracking visitors. Many already use census or property data. What they often lack is a consistent measure of foot traffic for every place they care about.
Huq brings both sides together, with accuracy published as a 19.5% MAPE across published markets, against a 30% healthy threshold.
What's in Huq's place intelligence
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Points of interest and centres
Points of interest, shopping centre types and retail centre types across ANZ cities and towns.
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Brands and industries
Brand locations, brand analysis and industry performance for any precinct.
03
Foot traffic for each place
Weekly foot traffic, trends and visiting versus passing traffic for any CBD, centre or strip.
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Visitors and catchment
Residents versus visitors, dwell time, dayparts and catchment by postcode, with drive-time areas in km.
What place intelligence shows
Three views for comparing ANZ places.
01
Brand and industry mix
Brand locations and industries within a shopping centre or strip, shown next to its foot traffic.
02
Centre versus centre
Weekly foot traffic for competing centres side by side, with period-on-period change.
03
Who comes and when
Residents versus visitors, dwell time and dayparts for a precinct. Useful for leasing, events and tourism planning.
Place intelligence across Australia and New Zealand
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams use Huq for place intelligence
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.