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Location intelligence platform
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Location intelligence for Australia and New Zealand
Foot traffic and visitor behaviour for any ANZ address, from CBD tenancies to suburban shopping centres. One platform, weekly data.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq is location intelligence for retail, property and investment teams in Australia and New Zealand. It shows how much foot traffic any address gets, where visitors come from and how they behave. Use it for a CBD tenancy, strip retail, a shopping centre or a competitor's store. Huq publishes its accuracy by country, with a 19.5% MAPE across published markets, against a 30% healthy threshold.
See how Huq's location intelligence platform works
Picture an ANZ question as you watch: is this strip retail site busier than the shopping centre down the road, and who visits each? In the Huq overview, look for the Explore map, the catchment view and Projects. Between them they cover most site, leasing and investment questions.
- Draw any area around a CBD block or shopping centre on the Explore map
- See foot traffic and catchment by postcode for one address
- Track many sites in Projects and share monthly PDF reports
Trusted by 300+ organisations · Data across 35 markets
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What is location intelligence?
Location intelligence is the use of data about places, and the people who visit them, to make decisions about where. In Australia and New Zealand the phrase covers a lot: GIS teams building spatial models, developers looking for geocoding services, and retail and property teams judging sites.
Huq serves that last group. Its location intelligence is built on observed foot traffic and behaviour. For any address you see visits over time, visiting vs passing traffic, catchment by postcode, dwell time and cross-visitation. It works on competitors' sites and on sites you haven't opened yet.
Typical ANZ users are retail chains planning their next stores, shopping centre owners and asset managers reporting on centre performance, and investors checking a retail brand or asset. Local councils also use it to check whether CBD and precinct programmes are working, against similar places. Huq is not a geocoding service and has no API: it delivers a platform, exports, PDF reports and data feeds.
What's in Huq's location intelligence data
01
Foot traffic per address
Weekly, monthly and yearly footfall, average daily footfall, and visiting vs passing traffic.
02
Catchment and drive time
The postcodes visitors come from, with drive-time and travel-time areas in km.
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Behaviour and tourism
Dwell time, dayparts, cross-visitation and international visitation for tourism destinations.
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Data feeds, not an API
Parquet and CSV files delivered weekly into Amazon S3 or Google Cloud Storage buckets.
What Huq's location intelligence shows for an ANZ site
Three views, shown for a suburban shopping centre.
01
Explore map
Draw an area or use layers for shopping centres, retail centres and brand locations. Heat maps show visiting vs passing traffic along a strip.
02
Catchment
See which postcodes visitors come from and compare that with a drive-time area in km.
03
Monthly location report
A PDF with KPIs and trends against regional and national benchmarks, plus weekday patterns, dayparts and dwell time.
Location intelligence across Australia and New Zealand
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why ANZ teams choose Huq for location intelligence
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.