Mobility data

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Mobility data for Australian and New Zealand places

Foot traffic, residents and visitors, transport mode, density and catchment flows for CBDs, centres and strip retail. Weekly feeds or exports.

The Huq platform: catchment zones around a location on a map, with store trend and performance cards

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Huq's mobility data shows how people get to and use places across Australia and New Zealand. For a CBD precinct, a shopping centre, a strip of shops or a tourist town, you see foot traffic, residents versus visitors, transport mode, density and the postcodes visitors travel from. Data refreshes weekly. Analysts load Parquet or CSV feeds from Amazon S3 or Google Cloud Storage. Others use the map and Excel exports.

How Huq shows mobility data for ANZ places

Huq platform overview video: a visitor heat map

Where people drive long distances to shop, catchment matters most. In this overview, look for the catchment and travel-time layers on the Explore map, and for the heat maps of visiting and passing traffic. The data behind them can be exported or delivered weekly as a file for your analysts.

  • Heat maps of visiting versus passing traffic in a precinct.
  • Catchment and drive-time layers in km.
  • Exports that match the weekly Parquet or CSV feed.

Trusted by 300+ organisations · Data across 35 markets

What is mobility data in an ANZ context?

Mobility data describes how people travel and where they go. In Australia and New Zealand, the term is often used by transport agencies and planners for traffic and public transport. Huq does not provide road counts or transit data.

Huq's mobility data is about destinations. It shows foot traffic at a place, the split between residents and visitors, the transport modes people use to arrive, density across a precinct and catchment flows by postcode. Shopping centre owners use it to show reach to tenants. Local councils use it to follow CBD recovery and events, and to check whether precinct programmes are working against similar places. Tourism teams use the visitor and international visitation views.

Huq publishes accuracy as MAPE against landlord-reported footfall: 19.5% across published markets, against a 30% healthy threshold.

What's in your ANZ mobility data

01

Foot traffic over time

Weekly, monthly and yearly totals, average daily footfall and visiting versus passing traffic.

02

Residents and visitors

Locals versus people travelling in, plus international visitation for tourism destinations.

03

Transport mode and density

How people arrive and where foot traffic concentrates across a CBD or centre.

04

Catchment flows

Visitor origin by postcode, with drive-time and travel-time areas in km.

What ANZ mobility data shows

Three views for centre managers, councils and tourism teams.

Density across a CBD

01

Density across a CBD

A heat map of visiting and passing traffic across CBD blocks. See where people gather and which streets stay quiet.

Residents versus visitors

02

Residents versus visitors

Weekly split of locals and visitors for a town or precinct, useful for events and holiday seasons.

How far people travel

03

How far people travel

Postcodes ranked by visitor numbers, with drive-time bands in km for regional and metro centres.

Mobility data across Australia and New Zealand

How it works

Step 1

Tell us your locations

Add up to five addresses in the form. Your own stores, candidate sites or competitors.

Step 2

We run the analysis

Our team maps each location from observed visitor data.

Step 3

We walk you through it

A short call to take you through what the data shows and what it means for you.

Why ANZ teams use Huq for mobility data

Who it's for

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Frequently asked questions

Questions? Talk to us

Book a demo

About Huq

Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.

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