Invest in market coverage, not duplication

Huq's cross-visitation shows how much of the audience is shared between shopping centres, malls and stores, so you can see where fewer stores could deliver the same reach before you commit capital.

Book a demo

Why it matters

Footfall shows how busy a location is. Not who it shares with the next one.

Expansion and property teams are under pressure to prove every new store is worth the spend. Footfall counts show how busy each location is, but not whether two nearby malls serve the same shoppers or reach new ones. Without comparable overlap data, decisions worth millions come down to assumptions.

Key benefits

Plan your store network on shared-audience data

Compare visitor overlap across up to 10 location pairs at a time, from shopping centres and malls down to specific stores.

See where audiences overlap

Find out what percentage of visitors to one location also visit another, and the overall degree of crossover between them.

Spot locations with unique audiences

Identify the locations that bring largely distinct footfall, so expansion spend goes on genuine new market coverage.

Back the business case with evidence

Give your CFO comparative data on shared and unique audiences across your target locations, rather than assumptions.

The impact

What cross-visitation means for your expansion budget

Get the same coverage for less investment

If two prospective locations largely share the same visitors, one store may deliver similar reach. With a new store costing up to £800k, that insight can save millions across a single target area.

Find the white space in your market

Pinpoint the locations that reach a distinct audience, and put investment where it extends your reach rather than duplicating it.

Understand your existing network

Check visitor overlap between your own stores, or other brands' locations, to see where your portfolio adds reach and where it overlaps.

How it works

From map to shared-audience insight in a few clicks

Select your locations

Choose the locations you're considering on the interactive map, using built-in mall and shopping centre boundaries.

Compare visitor overlap

Run comparisons for up to 10 location pairs at once and see the share of visitors common to each.

Read the results

See the percentage of visitors to Mall A who also visit Mall B, and vice versa, with 12 months of trend data per result.

Make the call

Weigh the overlap insight alongside your other commercial factors to decide where a new store adds genuine reach.

The proof

Data you can stand behind

MAPE against CAA airport origin-destination data

Active markets across the UK, Europe and beyond

300+

Companies using the Huq platform

Testimonials

Trusted by over 300 organisations.

huq brings together over a trillion data points huq movement, behaviour, spend, and context processed into a single, unified view of any location.

"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."

Tom Haydney

UK Marketing & Product Manager
Kawai

"huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients."

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

"huq’s platform gave us valuable data to support a key decision on potential new sites."

Dan Brogden

National Sales Manager
Puccinos