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PFM counts the doors you've fitted. Huq shows how any location performs, including competitor stores and sites you haven't signed yet, across 22 active markets.
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Where to open next, how you stack up against the competition, and where your visitors really come from. One consistent view of every location for estate, leasing and expansion teams.
01
Pull up footfall, dwell and catchment for any location in Lighthouse. No pilot, and no waiting months for counts to build up.
02
Compare candidate sites with your best performers and your competitors' stores before you commit to a lease or a fit-out.
03
Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.
Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.
01
Set up your stores or assets in Lighthouse so every site sits on one map, measured the same way.
02
Add the competitor stores and vacant units you're weighing up. You don't need to own a location to measure it.
03
Track footfall and dwell across every location and spot which sites are gaining or losing ground.
04
See where visitors come from and where else they go, so you know which competitors you're really sharing customers with.
05
Use the evidence in estate reviews, investment committees and leasing pitches. Keep your door counters for daily ops; Huq covers everything outside them.
01. Movement
How many people and where they travel From.
02. People
Age, gender and Income of who show up.
03. People
How long they stay and how often they return
04. Value
Spend at location and by category, via experience
05. Rhythm
When Footfall happened, by hour and weekday.
06. Context
Any area against your network and rivals.
Australia, Belgium, France, Germany, UK, Ireland, Italy, Japan, Mexico, Morocco, Netherlands, Poland, Portugal, Qatar, Saudi, South Korea, Spain, Switzerland, UAE, USA
Visualize high-density pedestrian flow across city grids. Identify peak hours and habitual paths with 5-meter accuracy.
Access movement, demographic, spend, and contextual datasets through a single, unified view built for location intelligence.
A workflow management tool that enables you to track retail expansion, portfolio, and area monitoring processes.
Yours, your competitors', and the ones you haven't signed yet. Book a 30-minute demo and we'll show you in Lighthouse.
Retail occupiers, landlords and public sector teams use Huq to plan expansion, review estates and track town centre performance.
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"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."
Tom Haydney
UK Marketing & Product Manager
Kawai
huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients.
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Jonathan Bayfield
Head of UK Real Estate Research
Aviva Investors
huq’s platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager
Puccinos
What changes, what doesn't, and when a door counter is still the right tool.
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Empowering strategic teams with the world's most accurate and accessible location intelligence.
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