How is the data collected, and is it lawful?

Huq works from a large, anonymised mobility panel. The data is aggregated, and collected and processed in line with GDPR and local privacy regulations. No individual can be identified at any stage.

One method, every market: the Mytraffic alternative

Teams weighing up Huq against Mytraffic usually run sites in more than one country, where every number has to survive a cross border comparison. Huq measures a store in Leeds and a store in Lyon on exactly the same basis. Enter an address to see it.

A trusted location intelligence partner for 300+ organisations

MYTRAFFIC ALTERNATIVE

A Mytraffic alternative built for estates that cross borders

Footfall reporting falls apart the moment someone asks whether the Spanish number means the same thing as the German one. That question is usually what sends teams looking at Mytraffic alternatives in the first place. Huq applies one method across 22 markets, so a portfolio review is a single comparison rather than five.

One review, not five

Stop reconciling country reports by hand the week before the meeting. Every site in the estate lands in one view, already measured on the same basis.

Fewer bad leases signed

A lease is a ten year commitment made on a few weeks of evidence. Anyone weighing Huq against Mytraffic is usually close to signing something, so test the unit against the whole estate before heads of terms are agreed.

Years of history, not a thin baseline

A site judged on a few recent weeks is a site judged on the weather. Huq holds years of history for every location, so a seasonal dip never reads as a failing store.

HOW IT WORKS

Five steps from an address to a defensible number

A site judged on a few recent weeks is a site judged on the weather. Huq holds years of history for every location, so a seasonal dip never reads as a failing store.

Drop in the address

Type in one of your own units, a rival's, or the town centre around both. Every one of the 22 markets Huq measures is open to you from the start.

One panel, every market

The same anonymised panel and the same rules apply in Lyon as in Leeds. That consistency is the thing to test when you compare Huq and Mytraffic.

Read the pattern, not the spike

Daily, weekly and monthly counts sit against years of history, so a quiet Tuesday reads as seasonality rather than a problem that needs solving.

Map the real catchment

Origin, travel distance and cross visitation reveal whether two sites share the same shoppers, the question underneath most cannibalisation rows.

Put it to the committee

Export the comparison and hand the committee one like for like table, instead of five country decks that each argue on a different basis.

What Every Answer draws on

Six signals behind every answer

01. Movement

Footfall & Catchment

How many people and where they travel From.

02. People

Demographics

Age, gender and Income of who show up.

03. People

Dwell & Frequency

How long they stay and how often they return

04. Value

Consumer Spend

Spend at location and by category, via experience

05. Rhythm

Day & Week parts

When Footfall happened, by hour and weekday.

06. Context

Benchmarking

Any area against your network and rivals.

Available in 22 countries

Australia, Belgium, France, Germany, UK, Ireland, Italy, Japan, Mexico, Morocco, Netherlands, Poland, Portugal, Qatar, Saudi, South Korea, Spain, Switzerland, UAE, USA

Explore Countries

White Space Analysis

Visualize high-density pedestrian flow across city grids. Identify peak hours and habitual paths with 5-meter accuracy.

Find Whitespace

Data Feeds

Access movement, demographic, spend, and contextual datasets through a single, unified view built for location intelligence.

Explore Data Feeds

Projects

A workflow management tool that enables you to track retail expansion, portfolio, and area monitoring processes.

View Projects

Customer stories

Where the cross border comparison actually mattered

92%

More than 300 organisations use Huq, among them retail networks weighing one country against another, landlords defending rents at review and councils measuring what changed after an intervention.

Explore customer stories

Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."

Tom Haydney

UK Marketing & Product Manager
Kawai

huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

huq’s platform gave us valuable data to support a key decision on potential new sites.

Dan Brogden

National Sales Manager
Puccinos

faq’s

Huq and Mytraffic: the questions teams ask

What multi market teams want to settle before they choose between footfall data providers.

What is the best Mytraffic alternative?

It depends where you trade and what the numbers have to support. The criteria worth applying to any Mytraffic alternative are coverage of every market you operate in, one consistent method between them, enough history to tell a trend from a blip, and the ability to check a site you already understand before committing. Huq covers 22 markets on a single method and holds years of history for each location.

How does Huq compare with Mytraffic?

Huq covers 22 markets on one large, anonymised mobility panel, applies the same counting rules in every one of them and holds years of history for each location. Rather than take any comparison on trust, run both providers against sites where you already know the answer from till data or a manual count.

Can I compare a site in one country with a site in another?

Yes. All 22 markets are measured using the same anonymised mobility panel and the same counting rules, so a store in Germany and a store in Spain sit on the same basis. That is what makes a portfolio ranking defensible when someone challenges it.

Which countries does Huq cover?

Huq covers 22 markets, including the UK, Ireland, Germany, France, Spain, Italy and the USA, with more added regularly. Coverage extends to any address in those markets, not only to sites you already occupy.

How much history do I get for a location?

Huq holds years of history for every location, so a site is judged across several seasons rather than a handful of recent weeks. That makes a pre and post opening comparison, or this year against last, possible without waiting to build a baseline first.