A footfall counter without the hardware

Count visitors to any store with no cameras, no sensors and no installation. Enter an address and get counts in minutes.

A trusted location intelligence partner for 300+ organisations

FOOTFALL COUNTER

Everything a counter does, none of the kit

A physical counter watches one doorway. Huq counts visits to any location you point it at, with history, trends and catchment built in.

01

Nothing to install, ever

No site surveys, no wiring, no waiting for engineers. Counts are ready the moment you enter an address.

02

One tool, every site

Hardware counters charge per door. Huq covers your whole estate plus any site you are considering, for a fraction of the cost.

03

No double counting

Door counters count crossings, not visitors, and some data providers count the same visit twice. Huq counts each visit once, so your numbers stay honest.

HOW IT WORKS

Counting footfall without the counter

Door counters count crossings, not visitors, and some data providers count the same visit twice. Huq counts each visit once, so your numbers stay honest.

01

Pick any location

Enter a store address or draw an area. Count visits to your stores, competitor stores or sites you have not opened yet.

02

Get instant counts

Visitor numbers by day, week and month, including weekends, bank holidays and seasonal peaks.

03

Add the history

Look back over past years to see the trend, not just the snapshot from the week a sensor happened to be fitted.

04

Compare every site

Benchmark every store against the rest of your estate and against the competition, all on the same consistent measure, so comparisons are always fair.

05

Export and share

Download ready-made footfall counter reports for the team, or feed live counts straight into your own dashboards and tools through the platform and the API.

What Every Answer draws on

Six signals behind every answer

01. Movement

Footfall & Catchment

How many people and where they travel From.

02. People

Demographics

Age, gender and Income of who show up.

03. People

Dwell & Frequency

How long they stay and how often they return

04. Value

Consumer Spend

Spend at location and by category, via experience

05. Rhythm

Day & Week parts

When Footfall happened, by hour and weekday.

06. Context

Benchmarking

Any area against your network and rivals.

Available in 22 countries

Australia, Belgium, France, Germany, UK, Ireland, Italy, Japan, Mexico, Morocco, Netherlands, Poland, Portugal, Qatar, Saudi, South Korea, Spain, Switzerland, UAE, USA

White Space Analysis

Visualize high-density pedestrian flow across city grids. Identify peak hours and habitual paths with 5-meter accuracy.

Data Feeds

Access movement, demographic, spend, and contextual datasets through a single, unified view built for location intelligence.

Projects

A workflow management tool that enables you to track retail expansion, portfolio, and area monitoring processes.

COUNT YOUR VISITORS

Count footfall the easy way

Book a personalised demo and we will count the visitors to one of your own locations, live on the call.

Customer stories

From single stores to national estates

92%

Retailers, hospitality brands, venues and landlords use Huq to count visitors across every location they own, run or are thinking about.

Explore customer stories
Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."

Tom Haydney

UK Marketing & Product Manager
Kawai

huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

huq’s platform gave us valuable data to support a key decision on potential new sites.

Dan Brogden

National Sales Manager
Puccinos

faq’s

Footfall counter questions, answered

The things people usually ask when weighing up Huq against a physical counter.

What is a footfall counter?
A footfall counter measures how many people enter or visit a location. Traditional counters use cameras, sensors or beams fitted to a doorway. Huq does the same job with data, so it works for any address with nothing to install.
How can you count footfall without hardware?
Huq measures visits using anonymous, privacy first mobile location signals from a large consumer panel. Those signals are processed and aggregated into counts for each location, updated daily.
Is it as accurate as a physical counter?
Physical counters only see the doorway they are fitted to, and accuracy depends on placement and maintenance. Huq measures every location the same way and validates counts against independent sources, which makes it dependable for comparing sites.
Can it count footfall at sites I do not own?
Yes. Because nothing is installed, you can count visits to competitor stores, potential new sites or a whole high street just as easily as your own locations.
How does the cost compare to hardware?
Hardware counters charge per device, plus installation and maintenance for every door. Huq is a single subscription that covers every location you want to measure, past and present.