Benchmark

UK Retail Parks Week 27, 2025 Performance Update with Location Analytics

UK Retail Parks data shows an 8.8% weekly increase in footfall. Robust location analytics and improved consumer engagement highlight a short-term boost in performance.

Joe Capocci

Head of Growth @ huq

July 17, 2025

2 min read

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UK Retail Parks Week 27, 2025 Performance Update with Location Analytics

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The latest performance update for UK Retail Parks, drawing insights from advanced location analytics, reveals a pivotal week ending July 13, 2025. Overall, retail parks averaged 20,600 visitors each day during this period, marking an 8.8% increase over the previous week. However, when compared with the same week last year, there was a slight decline of 3.1%, indicating that while short-term trends are positive, broader yearly comparisons show softer performance.

Regional performance was varied. Scotland's retail parks welcomed approximately 19,700 visitors daily, displaying an 8.7% weekly increase, although visitor numbers were down by 4% when compared to the previous year. Wales experienced a strong recovery by recording 17,800 daily visitors—a remarkable 14.9% week-on-week surge and a modest 0.4% year-on-year gain. In England, the sector recorded the highest footfall with 20,800 daily visitors, maintaining solid growth with an 8.5% increase over the week, albeit dropping by 3.2% from last year's figures.

Further examination of consumer engagement shows that the average duration of visits increased to 71 minutes, reflecting a 1.4% week-on-week rise and an impressive 9.2% increase from the previous year. England again led in this area, with visitors spending an average of 73 minutes at the parks, while Scotland and Wales trailed at 59 and 63 minutes respectively. These differences underscore varying levels of consumer engagement across regions.

Joe Capocci, spokesperson for Huq Industries, highlighted the significance of the current trends, noting, "Overall, the sharp increase in visitor numbers, particularly the notable surge in Wales alongside industry developments such as the upcoming IKEA small store in Essex, highlights the evolving dynamics of the retail park sector." Indeed, these insights not only point to a short-term boost in performance but also underline the importance of targeted regional strategies and the role of innovative retail formats in keeping pace with changing consumer behaviors.

As retail parks continue to adapt in an evolving market, stakeholders are keenly watching these trends. The integration of refined location analytics is crucial for understanding consumer patterns and fine-tuning operational strategies, ensuring that retail parks remain competitive in a dynamic landscape.

Media: For all media and press enquiries, please contact media@huq.io

Day Part Visitation
Dwell Time Data
Footfall Data

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About Huq Industries

Huq Industries is the leading provider of location intelligence across the UK, Europe, and the Middle East, specialising in delivering high-quality data insights on footfall, consumer behaviour, and retail performance. By leveraging advanced analytics and an expansive data network, Huq Industries enables retailers and analysts to understand and respond to market trends effectively, ensuring they are well-equipped to navigate the changing landscape of high street and town centre commerce.


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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.