Benchmark

UK Local Retail Centres – Week 34, 2025 Performance Update: location analytics Insights

Modest recovery: a 1.1% rise in dwell time versus a 5.8% overall decline. Strong location analytics and retail performance drive UK Local Retail Centres’ update.

Joe Capocci

Head of Growth @ huq

September 4, 2025

2 min read

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UK Local Retail Centres – Week 34, 2025 Performance Update: location analytics Insights

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During the week ending 2025-08-31, UK Local Retail Centres recorded an overall average daily footfall of 15,800. Compared with the previous week, this represents a modest increase, while the year on year performance indicated a decline of approximately 5.8%. Dwell time across the UK also showed modest improvement, with an overall average visit length of 95 minutes, rising slightly by 1.1% on a weekly basis and improving by 4.4% compared with the previous year.

Across England, footfall performance remained consistent with an average daily figure of 15,800, accompanied by a week-on-week change of 1.4% and a year-on-year dip of 5.6%. In Scotland, the average daily footfall was slightly lower at 15,000, demonstrating a weekly boost of 4.7%, while the year-on-year figure declined by 9.4%.

Wales exhibited a different trend with an average daily footfall of 12,800. Although Wales experienced a weekly increase of 3.8%, the region faced a notable year-on-year decline of 14.7%. This decline contrasts with dwell time measurements, where visitors in Wales spent considerably longer, with an average visit duration of 146 minutes.

While overall dwell time saw slight improvements, regional variations are evident. Scotland reported lower average visit times of 84 minutes, showing only minor weekly improvements. The increased dwell time in Wales highlights a regional trend of customers spending more time during their visits, despite the lower overall footfall numbers.

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Day Part Visitation
Dwell Time Data
Footfall Data

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Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.