Benchmark

Major Retail Centres Footfall Report: Week 5, 2025

UK retail centres show varied footfall trends as of Feb 9, 2025, with significant changes in London and the North East.

Emily Riley

Content Marketing Manager @ huq

February 13, 2025

2 min read

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Major Retail Centres Footfall Report: Week Week 5, 2025, 2025

UK retail centres show varied footfall trends as of Feb 9, 2025, with significant changes in London and the North East.

Recent data from Huq Industries reveals nuanced trends in footfall, dwell time, and weekday visitation across major retail centres in the UK. As of the week ending February 9, 2025, different regions exhibit varied patterns, reflecting the dynamic nature of retail activity in the country.

Major Retail Centres Daily Footfall

In the South West, there has been a slight decrease in average daily footfall compared to the previous week, with a more significant reduction over the past year. However, the average visit dwell time in this region remains relatively stable, with only a minor decrease week-on-week.

Conversely, the West Midlands shows a robust increase in dwell time year-on-year, suggesting that while fewer people may be visiting, those who do are staying longer. This could indicate a shift towards more engaged, purposeful shopping experiences in this area.

Yorkshire and the Humber, along with Wales, also show interesting trends. In Wales, there’s a notable year-on-year increase in footfall, contrasting with a decrease in dwell time, suggesting quicker, possibly more frequent visits.

In the North East and London, both footfall and dwell time have seen significant increases compared to last year, pointing to a resurgence in retail activity. These areas might be experiencing a retail revival, possibly driven by new attractions or improved consumer confidence.

The data also highlights regional winners and losers in terms of retail centre performance. Edinburgh City, Wrecsam in Wales, and Ipswich in the East of England have shown notable improvements, while centres like Hastings and King’s Lynn have not fared as well.

This detailed insight into regional retail dynamics, provided by Huq Industries, underscores the importance of location intelligence in understanding and responding to consumer behaviour in the retail sector.

Day Part Visitation
Dwell Time Data
Footfall Data

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faq’s

Frequently Asked Questions

Clear answers to the most common questions about movement intelligence, retail expansion, and location analytics.

How does movement intelligence differ from traditional market research?
Traditional market research relies on surveys, demographics and historical reports. huq's movement intelligence uses real-world behavioural data to reveal where people go, how long they stay and how locations perform, giving teams a live picture of consumer activity.
Can movement data help benchmark locations against competitors?
Yes. Compare stores, shopping centres, town centres or developments against competing locations using consistent metrics such as footfall, dwell time, catchment, visit frequency and commercial performance.
How often is movement data updated?
huq refreshes behavioural intelligence daily, allowing organisations to monitor changes in visitor activity, market trends and location performance with near real-time visibility.
Which industries benefit from movement intelligence?
Retail, real estate, financial services, government, BIDs, investors and property owners all use huq to make smarter location, investment and regeneration decisions backed by behavioural evidence.
Can huq feed our models directly?
Yes. huq data is available through APIs, data exports and structured datasets, making it easy to integrate into internal dashboards, analytics platforms and quantitative research workflows.
What markets and history are covered?
huq provides extensive UK coverage with years of historical behavioural data and daily updates. Customers can analyse long-term trends, benchmark locations and monitor market changes with confidence.