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Reasons for choosing Huq Footfall Data

Huq’s footfall data enables you to derive accurate and actionable location insights for your organisation. With our comprehensive data solutions, you can gain insights into customer behaviours and make confident investment decisions.

Quality of Data

Huq is the only 1st party that collects data directly from end users through our SDK technology, ensuring the highest quality and reliability.

Speed to Insights

With data insights available after 72 hours, you can be confident in receiving timely and actionable insights to make informed decisions quickly. 

Availability of Data

Our consumer panel offers comprehensive data insights, capturing a wide range of data points linked to consumer movement and spending patterns allowing for deeper analysis and understanding.

Ready to go global? Our Footfall Data is in 190 Countries

We partner with apps globally to ensure consistent coverage across the world. Whether you are looking to benchmark footfall performance in Manchester, Dubai or Sydney, our data is collected, processed and anonymised the same way, giving you a standardised global data set.

190

Countries

2500+

UK Retail Centres

1.5Bn

Daily Data Points

Why our Footfall Data is the right choice

Huq footfall data combines global coverage, privacy protection, reliability and ethical data collection practices, making it the cost effective choice for businesses seeking actionable insights into consumer behaviour and real time market trends.

Feature

1st Party Data

Huq is the only 1st party data provider globally.

Cost Effective

Comprehensive footfall reports at Low cost entry point.

Spend Data

Footfall enriched with Mastercard® spend data.

Globally Consistent

One collection method for like for like comparison.

Accurate Counting

Measures the unique visitors without double counting.

GDPR Compliant

We comply with the highest standards in privacy.

Our Product

Third Party

Hardware

Our platform provides more than just Footfall Data

Our comprehensive location insight reports cover multiple ‘signals’ to enable government, retail, real estate and finance to make better decisions.

Footfall & Daypart Data

Understand where your customers go, when they visit, and how long they stay.

Spend Data

Compare the relative spend and footfall for any location across the UK.

Granular Catchment

Discover where your visitors are coming from.

Demographics

Gain an understanding of your customers with detailed visitor profiles including gender, age bands and purchasing power.

Dwell Time

Find out how long your customers stay in a specific location.

Density

Discover footfall hotspots and prime pitches with density heat maps and see where your customers are and where you should be.

Huq Signals Reports Preview
Common questions about our Footfall Data

FAQs

Footfall data refers to the number of people entering a particular location, such as a retail store or shopping mall. This data is essential for understanding customer behaviour, optimising store layouts, managing staffing levels and planning marketing strategies. By analysing footfall data, organisations can gain insights into peak shopping times, customer movement patterns and overall store performance

Footfall count is the measurement of the number of people entering a location over a specific period. It is a critical metric for retailers and real estate professionals as it helps in assessing the popularity of a location, planning resource allocation, and evaluating the effectiveness of marketing campaigns. Accurate footfall counting enables businesses to make data-driven decisions to enhance customer experience and operational efficiency.

Huq collects and processes data solely for research purposes. Within its data asset, individual identities remain anonymised, safeguarding against the inclusion of any personal identifiable information. The acquisition of data from first-party partners operates on an ‘opt in’ basis, ensuring that each user explicitly consents to the capture and sharing of their location data through the apps they utilise for data collation.

You can view daily, weekly and yearly data with Huq footfall data. Our customisable time period options allow you to analyse trends over short and long durations, providing a comprehensive understanding of customer behaviour and helping you make informed decisions.

With Huq’s footfall data, you can view over 5 years of historical data. This extensive data history allows you to track long-term trends, compare performance across different time periods, and gain valuable insights into how customer behaviour has evolved over time.

Ready to Transform Your Business with Retail Footfall Data?

Discover the power of detailed footfall insights. Download your free sample report to get started today!

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