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Places data analysis
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United States
Places data that shows how people use each place
POI and brand layers plus weekly visits, visitor origin, catchment and dwell time for any US place, in one platform. Get a free analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Places data usually means a POI database: names, addresses, categories and coordinates for points of interest. Huq includes POI, brand location, industry and shopping center layers on its Explore map, then adds what a list of places can't tell you: how many people visit each place every week, where they come from, how long they stay and where else they go. Request a free analysis for places you choose.
See how places data works in Huq
The overview video shows the Huq platform from map to export. Watch the Explore map's layers, including POIs, brand locations and shopping centers, then see how visits, origin and dwell appear once a place is selected. It finishes with exports and data feeds, which is how you join Huq's measures to your own place list.
- POI and brand layers: find brand locations, industries and shopping center types on the Explore map.
- Visit measures: weekly visits, visitor origin and dwell for any place you select or draw.
- Data feeds: Parquet or CSV files in Amazon S3 or Google Cloud Storage, ready to join to your own POI list.
Trusted by 300+ organisations · Data across 35 markets
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What is places data?
Places data, also called POI or point of interest data, is reference information about physical places: a business's name, address, coordinates, category, brand and sometimes opening hours or building outline. Data teams use it to map stores, count competitors in an area and join other datasets to the right location.
Origin-destination data is a related term. It usually means trip matrices between zones, which transport planners use to model travel demand.
Huq puts both layers in one platform. Its Explore map includes POIs, brand locations, industries and shopping and retail center types, and for any place it measures weekly visits, visitor origin and catchment, dwell time and cross-visitation. Your POI data tells you what is there. Huq also tells you how busy it is and who it draws, which is what you need to choose a site or judge a competitor.
What's in your places data analysis
01
Weekly visits per place
Weekly visit counts for each place you supply, so you can rank sites by how busy they really are.
02
Visitor origin and catchment
Where each place's visitors come from, mapped by area. This is origin-to-place data, not a zone-to-zone trip matrix.
03
Brand and industry layers
POI, brand location and industry layers on the map, so each place is seen next to its neighbors.
04
Cross-visitation
The share of visitors two places have in common, compared for up to 10 location pairs at once.
What a places data analysis shows
A sample of the charts in your free analysis, built for a set of places you choose.
01
Weekly visits across your places
Weekly visits for every place in your list on one chart. Use it to rank locations, spot outliers and see which places are growing.
02
Visitor origin for one place
The origin map shades areas by their share of a place's visitors. It shows the catchment a POI record can't: who actually comes, and from where.
03
Dwell time by place
Average time spent at each place, side by side. Longer dwell often points to a destination; short dwell to a quick stop.
Visit data for places across the US and 35 markets
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why add Huq to your places data
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is POI data?
POI (point of interest) data, also called places data, is reference information about physical places: name, address, coordinates, category and brand. It tells you what exists and where. Huq's Explore map includes POI and brand location layers, then adds how those places are used: weekly visits, where visitors come from, how long they stay and where else they go.
Where can I buy POI data?
From a places or POI database provider, which sells lists of businesses with addresses, categories and coordinates. Huq's platform includes POI, brand location and industry layers, and adds how people use each place: weekly visits, visitor origin, dwell time and cross-visitation. Its data feeds let you join those measures to the POI database you already have.
Is Huq's visitor origin data the same as origin destination data?
Not in the transport-planning sense. Origin-destination data usually means trip matrices between zones, used to model travel demand. Huq shows where visitors to a specific place come from, mapped by area. That suits catchment and trade area work rather than traffic modeling.
How often is the data updated and how is it delivered?
Huq data updates weekly. Use it on the Explore map and in Projects, export CSV, Excel or monthly PDF reports, or take data feeds: Parquet or CSV files delivered into your Amazon S3 or Google Cloud Storage bucket, ready to join to your own place list.
Which places does Huq cover in the US?
Huq measures visits to any address across the US, including stores, shopping centers, main streets and competitors' sites. It needs no sensors or hardware at the location. Huq covers 35 markets in total, so you can compare places in different countries on the same basis. More than 1,000 locations are manually validated in each market twice a year.
How do I get a free places data analysis?
Enter a US address, or tell us the set of places you want to see. We'll send an analysis with weekly visits, visitor origin, dwell time and cross-visitation. Include a place where you know the numbers so you can check ours.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.