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Place analytics report
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United States
Place analytics: see how people use any US place
Weekly visits, catchment, dwell time and benchmarks for any store, center, street or district across the US. No hardware needed.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Place analytics is the analysis of how people use physical places: how many visit, when, for how long and from where. Huq measures this for any US address, from a single store to a downtown, updated weekly, with map layers for POIs, brand locations, industries and shopping center types so you can compare like with like. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. Start with a free report for one location.
See how place analytics works in Huq
The overview is a tour of the Huq platform. Watch how the Explore map lets you draw any area or pick one from layers such as brand locations, industries, retail centers and ZIP codes, and how each area returns foot traffic, catchment and behavior metrics. For place analytics, that is the core loop. Projects then hold the places you monitor, and reports and exports carry the results to your team.
- Explore map layers: POIs, brand locations, industries, shopping centers and retail centers, plus travel time and catchment.
- Behavior metrics: dwell time, visit frequency, time of day and visiting versus passing traffic for any place you draw.
- Projects and monthly PDF reports: monitor many places at once and share KPIs against regional and national benchmarks.
Trusted by 300+ organisations · Data across 35 markets
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What is place analytics?
Place analytics is the analysis of how people use physical places. It measures visits to a store, shopping center, main street or district, when those visits happen, how long people stay, how often they return and where they travel from. Place intelligence is the same idea taken to a decision: what the numbers mean for where to open, invest or intervene.
The term is used loosely. Some vendors use it for workplace occupancy, others for points-of-interest databases or public-sector dashboards. Here it means visit-based measurement of real places, the kind retailers, landlords, investors and city teams rely on.
Location intelligence is the broader field. Place analysis narrows it to the place and the people who use it. In Huq's Explore map you draw any area or pick one from layers such as POIs, brand locations, industries, retail centers and ZIP codes, then read its foot traffic, catchment and behavior.
What's in your place analytics report
01
Weekly foot traffic trends
Weekly visits to the place, with history so you can compare against last year.
02
Catchment and visitor origin
Where visitors travel from, mapped as primary and secondary catchment areas.
03
Dwell time and visit frequency
How long people stay and how often they return, so you can see how the place is used.
04
Places, brands and industries
Compare a place with nearby POIs, brand locations, industry averages or similar shopping and retail centers.
What a place analytics report shows
A sample report for one place. Each chart is built from weekly visit data and is also available as a monthly PDF location report or a CSV or Excel export.
01
Weekly visits and year-over-year trend
See whether the place is gaining or losing visits, and how this year compares with last, week by week.
02
Catchment map of visitor origin
The map shows which areas send visitors to the place, so you can see how far its pull extends.
03
Benchmark against comparable places
Compare visits, dwell and frequency with similar places to tell whether performance is about the place or the wider market.
Coverage for any US address
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams choose Huq for place intelligence
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is location analytics?
Location analytics is the analysis of data tied to places, such as addresses, sales by store, demographics or visits, to answer questions like where to open or which sites underperform. Place analytics is the visit-based part of it. Huq measures weekly visits, catchment, dwell time and visit frequency for any US address, comparable with nearby places and competitors.
What is location intelligence?
Location intelligence is the wider practice of turning location data, including maps, addresses, demographics, routing and visits, into business decisions. Place intelligence is one part of it, centered on how people use a specific place: how many visit, when, for how long and from where. Huq provides that visit layer.
What is POI data?
POI (point of interest) data is a database of places, such as stores, restaurants and venues, with names, addresses, categories and often boundaries. It tells you what is where. Place analytics adds how those places are used. In Huq, POIs and brand locations are map layers, so you can pick any place, including competitor sites, and see visits, dwell time and catchment.
What is in the free report?
Choose one US place, such as a store, shopping center or district. We send a sample report with weekly visits, catchment, dwell time, visit frequency and a benchmark against comparable places. It is free and needs no hardware or data from you.
How often is the data updated?
Weekly. Each new week is added to the history, so you can follow trends as they build and measure the effect of openings, events or changes to a place without waiting for a quarterly report.
Which places does Huq cover in the US?
Any address across the US, from single stores to shopping centers, main streets and downtown districts. Huq works in 35 markets and manually validates more than 1,000 locations in each market twice a year, so teams with international sites can compare US places with locations elsewhere on the same basis.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.