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Location data sample
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United States
Location data for your US stores and sites
Weekly, place-level foot traffic, catchment and dwell for any US address, on the Explore map, as exports or as data feeds. Get a free sample.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Huq supplies location data about places, not people: how many visits a US store, center or street gets each week, where visitors come from, how long they stay and where else they go. It's aggregated and anonymized, built for site, property and investment decisions rather than ad targeting. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. Start with a free sample for a site you know.
See how Huq's location data works in the platform
The overview video shows where Huq's data lives and how it leaves the platform. Watch how an area is chosen on the Explore map, which measures appear for it, and how the same fields are exported or delivered as data feeds. If your team plans to load the data into its own models, focus on the export and feed steps.
- Explore map: check coverage and fields for any address before you commit to a feed.
- Data feeds: Parquet and CSV files delivered into your Amazon S3 or Google Cloud Storage bucket for BI, GIS or modeling work.
- Projects: monitor many sites at once and track status as your team works through them.
Trusted by 300+ organisations · Data across 35 markets
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What is location data?
It is information that identifies the geographic position of a person, device or place. The term covers many things: device coordinates, IP geolocation, addresses and points of interest, and aggregated measures of how people visit places. Marketers use some types for geotargeting. Developers use IP lookups to localize websites.
For location decisions, the useful kind is aggregated data about places. It tells you how busy a site is, how that changes week to week, where its visitors travel from and how long they stay. Retailers use it to choose sites, landlords to show what a center attracts, and investors to track how a portfolio is trading.
That is what Huq provides. It isn't a source of IP lookups or ad-targeting audiences. You get weekly foot traffic, residents versus visitors, catchment and drive time, dwell, cross-visitation, footfall density, and POI and brand layers for any address. Explore it on the map, export it, or take Parquet and CSV feeds into your own Amazon S3 or Google Cloud Storage bucket.
What's in your location data sample
01
Weekly foot traffic trends
Weekly visit counts for each location, with history for year-over-year comparison.
02
Catchment and visitor origin
Visitor share by ZIP code, plus residents versus visitors, showing the trade area each site draws from.
03
Dwell time and visit frequency
Average time on site and how often visitors return, ready to compare across locations.
04
Data feeds in your format
Parquet or CSV files delivered into your Amazon S3 or Google Cloud Storage bucket, matching platform exports.
What a location data sample shows
These views come from Huq's sample analysis. Your free sample covers the sites you send us.
01
Weekly visits by location
A line chart of weekly visits for each location in the sample, with last year overlaid to show the trend.
02
Visitor origin by ZIP code
A map shading ZIP codes by share of visitors. It turns visit records into a trade area you can act on.
03
Location benchmark table
A table comparing visits, dwell time and visit frequency across your locations and nearby competitors, matching the fields in the data feed.
Location data coverage across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams use Huq for location data
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Where can I buy location data?
It depends on the job. For site, property or investment decisions, buy place-level visit data from a provider that publishes validation. In Huq's own study, its visit data tracked Walmart's quarterly US net sales with 0.85 correlation and 3.8% error. Huq offers it through a self-serve platform, CSV and Excel exports, and data feeds into Amazon S3 or Google Cloud Storage.
Is Huq's data anonymized and privacy-safe?
Huq works with aggregated measures of visits to places. The output describes places, not people: weekly visits, dwell time and where visitors come from, mapped by area. It isn't a source of individual records or audiences for ad targeting.
How often is location data updated?
Huq data updates weekly. Each week adds a new data point to the site's history, so you can see trends build, compare year over year and spot changes after a store opening, closure or refit without waiting for a quarterly report.
Does Huq's location data cover the US?
Yes. Huq measures visits to stores, shopping centers, main streets and other addresses across the US, and in 35 markets in total. No sensors or cameras are needed, so you can analyze any address, including a competitor's site, the same way you analyze your own. More than 1,000 locations are manually validated in each market twice a year.
Can I get a free location data sample?
Yes. Send us one US address, yours or a competitor's. We'll prepare a free sample showing weekly foot traffic, visitor origin and dwell time, and explain the fields so you can judge fit before committing. There's no hardware to install.
What is location data used for?
Marketers use some types for geotargeting, and developers use IP lookups to localize websites. For place decisions, organizations use aggregated visit data: retailers to choose sites, landlords to show what a center attracts, investors to track how a portfolio is trading. Huq supplies the place-level kind, in its platform or as Parquet and CSV feeds.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.