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Location intelligence analysis
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United States
Location intelligence software for US stores and sites
Weekly foot traffic, catchment, drive time and brand data for any US address, yours or a competitor's. Start with a free analysis of one site.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Huq is location intelligence software that shows how any US location really performs, from your own stores to a competitor's site down the street. Draw an area on the Explore map and see weekly foot traffic, where visitors come from, how far they travel, how long they stay and where else they go. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. Start with a free analysis of one site.
See how Huq's location intelligence software works
The overview video walks through the Huq platform from first search to finished report. Watch how an area is drawn on the Explore map, how foot traffic, catchment and behavior appear for it, and how results move into Projects and exports. Those are the steps you'd use for most location questions, whether you're screening a site, checking a lease or tracking a portfolio.
- Explore map: draw any area or pick ZIP code, shopping center and brand layers to see how a place performs before you visit.
- Projects: monitor a whole list of sites at once and track each one from not started to complete.
- Exports and data feeds: CSV, Excel or monthly PDF reports, or Parquet and CSV files delivered into your Amazon S3 or Google Cloud Storage bucket.
Trusted by 300+ organisations · Data across 35 markets
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What is location intelligence software?
Location intelligence software analyzes geographic data to show patterns tied to physical places. Most tools put a map together with layers such as foot traffic estimates, competitor locations and trade areas, so teams can decide where to open, lease, expand or invest. Some are GIS suites for mapping your own data. Others supply the measurements without a dashboard.
For location decisions, the useful part is measured behavior at the place itself: how many people visit each week, where they travel from, how long they stay and where else they go. Expansion teams use it to screen sites and size trade areas. Landlords use it to show what a center attracts. Investors use it to check how a portfolio is trading.
Huq is built to give you the broadest set of location data in one platform: foot traffic, residents versus visitors, catchment and drive time, dwell, cross-visitation, and POI and brand layers. It isn't a GIS suite or a vehicle tracking tool. Use it on the Explore map, export it, or take it as data feeds into your own systems.
What's in your location intelligence analysis
01
Weekly foot traffic trends
Visits to the site week by week, with year-over-year comparison so you can separate a trend from a blip.
02
Catchment and drive time
Where visitors come from and how far they travel, showing the trade area the site really serves.
03
Dwell time and visit frequency
How long people stay and how often they come back, a clear read on visit quality.
04
Benchmarking against nearby brands
Your site's visits, dwell and catchment beside the competitors and brand locations you pick on the map.
What a location intelligence analysis shows
These views come from Huq's sample analysis. The same measures are available as CSV or Excel exports and in monthly PDF location reports.
01
Weekly visits, this year vs last
A line chart of weekly visits with last year overlaid. Gaps between the lines show whether a site is growing, flat or slipping.
02
Where visitors come from
A catchment map shading ZIP codes by share of visitors. It shows the real trade area, which rarely matches a simple radius.
03
Your site against the competition
A benchmark table comparing visits, dwell time and visit frequency for your site and the nearby competitors you name.
Location intelligence software coverage across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams use Huq as their location intelligence software
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How is location intelligence software different from GIS software?
GIS software is a toolkit for building and analyzing maps from your own data. Location intelligence software adds the data about places. Huq supplies that layer, from foot traffic and catchment to POI and brand locations, and doesn't replace a GIS suite. Its data feeds, Parquet or CSV files delivered into Amazon S3 or Google Cloud Storage, load into the GIS or BI tools you already use.
What does location intelligence do?
It turns data about places into answers for location decisions: where to open, which sites to keep, what a property attracts and how a portfolio is trading. Huq does this in one platform. For any US address you see weekly foot traffic, where visitors come from and how far they travel, how long they stay and where else they go.
How often is location intelligence data updated?
Huq data updates weekly. Each week adds a new data point to the site's history, so you can see trends build, compare year over year and spot changes after a store opening, closure or refit without waiting for a quarterly report.
Does Huq cover locations across the US?
Yes. Huq measures visits to stores, shopping centers, main streets and other addresses across the US, and in 35 markets in total. No sensors or cameras are needed, so you can analyze any address, including a competitor's site, the same way you analyze your own. More than 1,000 locations are manually validated in each market twice a year.
What's in the free location intelligence analysis?
Send us one US address, yours or a competitor's. We'll prepare a free analysis showing weekly foot traffic, where visitors come from and how long they stay, then walk you through it. There's no commitment and no hardware to install.
Who uses location intelligence?
Retail and restaurant expansion teams use it to screen sites and size trade areas. Landlords and property managers use it to show what a center attracts. Investors use it to check how assets are trading. Cities and downtown groups use it to track visits to main streets. More than 300 organizations use Huq.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.